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Brian Laird profile image

Brian Laird

President/Principal at Motograf Visual, LLC
Intro Book
Seasoned retail and operations professional with 29 years of experience in management, customer service, and bicycle repair.
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Location
Baltimore, Maryland, United States, US
Languages
  • English Native or bilingual proficiency
Skills
  • Management
  • Retail
  • Bicycle Repair
  • Customer Service
  • Sales Management
  • Show all
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Bio

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Brian Laird is a seasoned retail and operations professional with 29 years of experience in management, customer service, and bicycle repair. He has held various leadership positions, including President/Principal at Motograf Visual, LLC, and General Manager at Performance Bicycle and Hudson Trail Outfitters. He holds a BS in Marketing from Johnson & Wales University and is certified as a Master Tech by the Barnett Bicycle Institute.

Credentials

  • Master Tech
    Barnett Bicycle Institute

Experience

  • Motograf Visual, LLC
    • Baltimore, Maryland Area
    • President/Principal
      • Mar 1995 - Present
      • Baltimore, Maryland Area

      Graphic Design Services specializing in logo, web & print design, copywriting & editingand event marketing focusing on the Motorsports Industry. Clients include Indy RacingLeague, Izod and the Baltimore Grand Prix.

  • REI
    • United States
    • Retail
    • 700 & Above Employee
    • Master Tech
      • Jun 2011 - Mar 2016

      Responsible for service department operations of the Timonium, MD location, staffrecruiting and training, scheduling service and builds, processing warranty claims andordering shop materials, tools, supplies, and parts.

    • Outdoor School Instructor
      • Jun 2011 - Mar 2016

      Responsible for instructing REI Outdoor School classes and running various off-siteevents.

  • East Coast Organics
    • Baltimore, Maryland Area
    • Vice President/Partner
      • Feb 2007 - Jun 2011
      • Baltimore, Maryland Area

      Responsible for overseeing the day to day operations of organic soil wholesaler/manufacturer, specifically sales, shipping & receiving, warehousing & logistics, marketing and accounting. Directly responsible for fulfillment for both commercial and web segments, design of all web, print & trade show materials and general office procedures.

  • Performance Bicycle
    • Baltimore, Maryland Area
    • General Manager
      • 1997 - 2006
      • Baltimore, Maryland Area

      Responsible for recruiting, hiring & training staff of Baltimore location. Responsible for training new Store Managers and Assistant Managers in Mid-Atlantic district as well as assist with new store openings. Full P&L responsibility - directly responsible for customer service and store sales. Experienced in all facets of bicycle retail.

  • Hudson Trail Outfitters
    • Baltimore, Maryland Area
    • General Manager
      • 1991 - 1997
      • Baltimore, Maryland Area

      Responsible for recruiting, hiring & training staff. Full P&L responsibility - directly responsible for customer service, store sales & merchandising. Experienced in boot fitting, backpack fitting, as well as hiking, camping, paddlesport and snowsport outfitting.

  • Mt. Washington Bike Shop
    • Baltimore, Maryland Area
    • Assistant Manager
      • 1990 - 1991
      • Baltimore, Maryland Area

  • Two Wheel Transit Authority
    • Fountain Valley, CA
    • Parts/Service Writer
      • 1990 - 1990
      • Fountain Valley, CA

  • UC Irvine
    • Irvine, CA
    • Staff - Campus Cyclery
      • 1990 - 1990
      • Irvine, CA

  • Caster's Bicycles & Fitness
    • Warwick, RI
    • Service Manager
      • 1986 - 1989
      • Warwick, RI

Education

  • 1986 - 1989
    Johnson and Wales University
    BS, Marketing
  • 1986 - 1988
    Johnson & Wales University
    Associate’s Degree, Business Administration
  • 1986 - 1988
    Johnson & Wales University
    Associate’s Degree, Public Relations

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Industry Focus. “Retail”

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