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Bio

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Brian Cole is a seasoned hospitality professional with extensive experience in revenue analysis, hotel management, and property management systems. He has held various leadership roles, including General Manager at Campus Living Villages, GF Management, Noble Investment Group, and Remington Hotels. Cole has a Bachelor of Business Administration degree from James Madison University.

Experience

  • Cole's Coins and Collectables
    • Chester, Virginia, United States
    • Co-Owner
      • Feb 2020 - Present
      • Chester, Virginia, United States

      Divesting of family business after father's passing.

    • General Manager
      • Jun 2014 - Feb 2020

      General Manager San Antonio/Waco/Arlington, Texas (2014-2020) Delivered complex, high-value capital projects on time and under budget by building scopes of work, bidding out the RFP process, managing insurance, and establishing safety guidelines. Guided renovations at multiple campuses. Coordin...

    • General Manager
      • Apr 2013 - Jan 2014

      Hilton Garden Inn Lake Mary, Lake Mary, FL (2013-2014) Managed property, brand, and owner expectations for newly purchased asset. Developed systems and operational goals. Implemented direct sales approach bringing property market share above average for market. Re-introduced failing property...

    • United States
    • Real Estate
    • 100 - 200 Employee
    • General Manager
      • Sep 2011 - Aug 2012

      Directed all aspects of the property coordinating with other GMs to consolidate vendors for multi-site contracts improving cost structure. Negotiated distressed passenger business with multiple airlines improving overall revenue. Increased convention center business by actively engaging leadership and volunteering to support needs. 25 team members | $3.75M budget | 100% P&L responsibilityEnhanced revenue opportunities and guest experience by taking charge of contract negotiations and management with third-party suppliers, such as cruise lines, for pre and post stays.Completed $3M brand product improvement plan.Revived service scores from last place in Brand-to Brand Average in 9 months.Grew capacity to support high-volume clientele traveling through Port Everglades by restructuring the property’s flow of traffic.

    • General Manager
      • Jan 2011 - Sep 2011

      Oversaw dissolution of the 105-year-old asset. For 90 days, worked alongside 60 team members to bring property back to life and ready to host Masters Golf Tournament. Increased corporate negotiated business 75% year over year. Responsible for 100% of the P&L on a $3M budget.Grew Master’s Golf Tournament revenues by 10% from the prior year for a total of $1.14M.Increased market share 5.3%.Collected $132K of aging receivables from the prior management group.Realized a $55K savings compared to STLY by right sizing staffing in Administrative and General, Sales and Marketing, and Repair and Maintenance expenses.

    • General Manager
      • Aug 2008 - Dec 2010

      Managed property in wake of recent acquisition. Worked closely with Hilton Brand Manager to repair prior relationship with property and install confidence in delivering a renovated product that met new brand standards and service levels. 28 employees | $4M budget |100% P&L responsibilityIncreased net ROI from Busch Gardens sponsorship from $1,000 to $175,000 annually.Reduced management turnover by 100%.Decreased overall operating expenses by negotiating multi-property contracts.Achieved the lowest food cost within the portfolio of midscale hotels.

    • General Manager
      • Mar 2006 - Jul 2008

      Remington Hotels, Radisson Hotel, Rockland MA, (2006-2008) Managed 50-member team in renovating and operating a historically wedding-centered property. Maintained trend while increasing corporate negotiated and group business. Improved market share for the property, which was eventually sold in p...

Education

  • James Madison University

Suggested Services

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Industry Focus. “Hospitality”

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