Okay, let’s tackle this. So Brian has a mix of entrepreneurial and product management experience, which is valuable. Data analysis and coaching skills are also in demand. However, the specific combination of skills and lack of a traditional corporate background might put him on the lower end of the rate spectrum. Average rates for product managers in the Bay Area are around $150–$250 per hour, while entrepreneurs and coaches might average $100–$200 per hour. Considering his skills and experience, I’d estimate around $125 per hour, on the higher end of the coaching rate range.