Experience

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  HouseCricket Digital & Direct

  • Brazil
  • Advertising Services
  • 1 - 100 Employee

  • Diretor de Estratégias Digitais - Mídia, SEO e Data Strategy

    • Dec 2021 - Present

  • Diretor de Data Strategy e SEO

    • Aug 2020 - Dec 2021

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  Machine Audience & Data Strategy

  • Curitiba Area, Brazil

  • Founding Partner | Digital Audience, Media and Data Strategy Consultant

    • Mar 2010 - Present
    • Curitiba Area, Brazil

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  Aldeia

  • Curitiba Area, Brazil

  • Professor

    • Nov 2013 - Mar 2020
    • Curitiba Area, Brazil

    Curso "Business Intelligence aplicado para Marketing Digital"​Curso "Construção de Dashboards em Excel"​http://aldeiaco.com.br/cursos-aldeia/

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  ESIC - Business & Marketing School do Brasil

  • Curitiba Area, Brazil

  • Professor

    • Aug 2014 - Aug 2019
    • Curitiba Area, Brazil

    Curso: Master em Direção de Comunicação e Marketing Digital.Matéria: Métricas Digitais (Business Intelligence)

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  iProspect

  • Curitiba e Região, Brasil

  • Media Audience and Data Strategy Director

    • Jan 2018 - Oct 2018
    • Curitiba e Região, Brasil

    Responsible for: - Online Media and Digital Audience acquisition.- Inbound and Lead generation focused on the B2B market.- Data Strategy (Business Intelligence)- Intelligent Content- Marketing and Process Automations.Clients: Ticket (Edenred), Copel Telecom, Klabin, Cora Residencial Sênior, Beckman Coulter, Veek, Thinkseg, Mundo Irys, Repom, Wap and others.Tools: Similar Web, SEM Rush, Fanpage Karma, Sharp Spring, Zapier, Supermetrics, Tableau, Google Data Studio, Google Tag Manager, Linkedin Sales Navigator, Navegg, Google Analytics, Advanced Excel, Power Point, Google AdWords, Linkedin Business, Facebook Business and others.

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  Universidade Positivo

  • Curitiba Area, Brazil

  • Professor

    • Sep 2015 - Sep 2017
    • Curitiba Area, Brazil

    Curso: Pós-Graduação Negócios DigitaisMatéria: Métricas Digitais

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  Mirum Agency

  • Curitiba Area, Brazil

  • Business Intelligence Manager

    • May 2016 - May 2017
    • Curitiba Area, Brazil

    Clients: Sky, Nestlé (Nutren), Nextel, Cyrela, Porto Seguro, Losango, Banco Original, J&J (Acuvue), Pernambucanas, HSBC, Tigre, Volvo, Grupo Pão de Açúcar, Gazeta do Povo, Votorantim, Gol, Cultura Inglesa, Hughes Net and Others.

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  Vivo (Telefônica Brasil)

  • Curitiba Area, Brazil

  • Business Intelligence and Web Analytics Specialist

    • Jun 2013 - May 2016
    • Curitiba Area, Brazil

    Responsable for the development of BI Web Analytics area of digital marketing shares of Telefonica / Vivo working on strategies, intelligence, project delivery and implementation methodologies of Web Analytics analyzes and Media Performance of digital properties (website, landing pages, hot sites, social profiles ...) and institutional actions and online media campaigns the company whenever possible in real time, monitoring the results of lead generation, sales and revenue.Integration, analysis, data modeling and information of each impact process and customer relationship with the Vivo brand, to the acquisition of one or more products and services.Daily I am responsible for organizing, directing and creating dashboards, specific reports, predictive analytics, accessibility, performance and usability of websites, profit calculations, LTV and return (ROI) for BI tools and enhancements.Control and acquisition of digital marketing tools (analytics, A / B Test, DMP, RTB, Heat Maps, Front-end BI among others), development of Business Cases and Business Plans tools, actions and BI projects, and work directly with the performance agencies validating scopes of analysis, metrics plans adn technological implementations of the tools.Tools: Adobe Marketing Cloud (RTB, DMP, AB Test & Target), Adobe Report & Analytics (Omniture), Google Analytics, Advanced Excel, Power Point, Google AdWords, Tableau Software, Data Warehouse, Data Modeling.

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  Grupo TV1

  • São Paulo Area, Brazil

  • Business Intelligence - Web Analytics Manager

    • Jun 2012 - Jun 2013
    • São Paulo Area, Brazil

    Clients: AMBEV, Cyrela Brazil Realty, CAIXA, SECOM (Secretariat of Social Communication of the Presidency), EDP, Semp Toshiba, Ideal Invest, Tele performance, GOL Airlines, Carrefour and others.Development of BI area of GrupoTV1 (TV1.com) and management sector staff, as well as control of deliveries of clients.Monitoring and full analysis (web analytics) of online actions (online advertising, website, hot site, social media ...) of each client. Development of deliverables in different formats according to the needs of the job of each client.Tools: Adobe Marketing Cloud, Report & Analytics (Omniture), Google Analytics, Advanced Excel, Power Point, Google AdWords, Tableau Software.

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  WPP

  • Curitiba Area, Brazil

  • Senior Business Intelligence Analyst

    • Jul 2011 - Jun 2012
    • Curitiba Area, Brazil

    Clients Ford Brazil, Johnson & Johnson, Kraft, Microsoft, Porto Seguro, Pernambucanas.Monitoring and full analysis (web analytics) of online actions (online advertising, website, hot site, social media ...) for each client, as well as measurement and development of dashboards (KPIs) and reports on advertising campaigns presentation format and navigation sites and hot sites. Also the planning and development of measurement strategies, as well as the creation of tagging documents and metrics map.Tools: Google Analytics, Omniture, Advanced Excel, Power Point, Google AdWords, MySQL.

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  Parana-Online

  • Curitiba Area, Brazil

  • Product and New Business Coordinator

    • Oct 2010 - Jul 2011
    • Curitiba Area, Brazil

    Advertising management and profitable partnerships in the portal. Prospecting for new business in the areas of AdNetworks (EZTarget, Lomadee, AdSense ...), shopping, email marketing and special partnerships with way of business by CPA (commissioning).Responsible for increasing audience in the portal through actions in partnership with marketing sectors, business area and writing (journalism) company.Support business area. Relationships with agencies and advertisers, strengthening communication with updating and sending Media Kit periodically.Metrics Management (Web Analytics | BI - Business Intelligence) of the portal. Weekly report generation containing all the indicators needed for general or in-depth analysis.

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  Modern Creative Intelligence

  • Curitiba Area, Brazil

  • Digital Media and Metrics Coordinator

    • Jun 2010 - Sep 2010
    • Curitiba Area, Brazil

    Online Media, Metrics and Web Analytics (BI - Business Intelligence).Clientes: GVT, POP, Vono.

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  Midiaweb Inteligência Interativa

  • Curitiba Area, Brazil

  • Digital Media and Metrics Coordinator

    • Jan 2010 - Jun 2010
    • Curitiba Area, Brazil

    Online Media, Metrics and Web Analytics (BI - Business Intelligence).Clientes: Oi, FIEP, Cimentos Itambé, Medic Supply, Avaí F.C....

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  WebStorm Internet

  • Curitiba Area, Brazil

  • Digital Media Planner

    • Feb 2009 - Jan 2010
    • Curitiba Area, Brazil

    Online Media, Metrics and Web Analytics (BI - Business Intelligence).Clientes: Carmen Steffens, Berlanda, Via Inox Tramontina, Arena Store, Laffayette, Free Itália, Procorrer, Território, Daju, Prata Rara...

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  WB4B/C' Negócios Online

  • Curitiba Area, Brazil

  • Digital Media Planner

    • Feb 2008 - Feb 2009
    • Curitiba Area, Brazil

    Online Media, Metrics and Web Analytics (BI - Business Intelligence).Clientes: Sépha e Lojas KD.