Bio
Experience
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Crew Member
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Trader Joe's
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Encinitas, California
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Crew Member
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Mar 2015 - Present
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Encinitas, California
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Alp-n-Rock
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San Marcos, CA
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Global Sales and Marketing Director
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Jan 2012 - Nov 2012
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San Marcos, CA
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National Sales Manager
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Jan 2008 - May 2009
- Oversaw internal and outside sales force to achieve sales objectives- Responsible for maintaining overall company margins and profitability- Provided detailed feedback to design/marketing for the development of viable products for the market and end consumer
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National Sales Manager
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May 2005 - Nov 2007
- Directed team of six in-house sales managers and 30 independent sales representatives- Multi-Category expertise in industry's premium Snow, Surf and Motocross account base- P & L and gross margin responsibility for all items related to domestic sales
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Key Accounts Manager
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Jan 2002 - Nov 2007
- Responsible for strategic growth initiatives for Dragon's largest doestic accounts- Manage account buyers to mitigate inventory levels and maximize sales- Meet with retailers directly to present new products and new season offerings
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Regional Sales Manager
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Apr 1999 - Dec 2001
- Oversaw development and growth of several territories (including Southern California, Hawaii, Guam, Northwest, Midwest and New England)- Successfully managed outside sales reps to achieve monthly and yearly sales goals- Interacted directly with accounts on a daily basis to increase sales, manage inventories and ensure customer service
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Segment Manager - Watersports
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Apr 1996 - Apr 1999
- Responsible for the development of the watersports division of the brand- Worked with other departments to develop product line, advertising campaign and athlete endorsements- Established outside sale force and sales plans which generated a substantial income base
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Education
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San Diego State University-California State University
Bachelor of Science (BS), Business Management
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