Okay, let’s tackle this. So Brett Allard has a strong skill set in engineering, manufacturing, and continuous improvement, which are valuable in the industry. He also has a degree from the University of Wisconsin-Milwaukee, which adds some weight. However, his location in the Green Bay, Wisconsin Metropolitan Area might put him in a lower-cost-of-living region, which affects his earning potential. Considering the average salary ranges for engineers in this area, I'll estimate his hourly rate to be around $75, which is a reasonable starting point for someone with his skills and experience.