Okay, let’s tackle this. So Bret Moss has 18 years of experience as an owner of the Green Scene, which is a relatively long tenure. His skills in brand development, advertising, and marketing communications are also valuable. Location is Idaho Falls, Idaho, which is a smaller market. Considering these factors, I'll estimate his hourly rate to be around $75, which is a rough estimate based on national averages for marketing and advertising professionals in smaller markets.