Experience

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  Fedex

  • Properties Advisor-Properties & Facilities Planning Division
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  FedEx Express

  • Greater Memphis Area

  • Sr. Analyst-Properties & Planning Division

    • Apr 2015 - Present
    • Greater Memphis Area

    Responsible for relational database integrity, system administration, and data mining. Analyze and forecast trends of the real estate portfolio in excess of $450 million and capital/expense project spend in excess of $750 million. Utilize relational databases to develop executive level reports fo...

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  St Jude Alsac

  • Greater Memphis Area

  • Liaison, Brand Marketing

    • Feb 2015 - Mar 2015
    • Greater Memphis Area

    Responsible for providing strategic support of brand marketing efforts, including advertising and media, and creating integrated, multi-channel marketing plans that promote the Hospital's brand awareness and support fundraising efforts. Work closely with Marketing to steward the Hospital bran...

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  Off the Square Catering

  • Greater Memphis Area

  • Sales/Event Coordinator

    • Sep 2014 - Feb 2015
    • Greater Memphis Area

    Responsible for client communications, development of proposals, event coordination, scheduling, invoicing, collections, and office administration.

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  Germantown Community Theatre

  • Greater Memphis Area

  • Executive Director

    • Jul 2009 - Feb 2014
    • Greater Memphis Area

    Responsible for fundraising/development, public relations, and production coordination efforts for non-profit community theatre’s main season and youth/senior citizen educational/outreach programming with annual impact of over 15,000 patrons and volunteers. Managed a $275k Operating Budget in FY2...

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  Accredo Healthcare - a Medco Company

  • Marketing Manager, Customer Marketing

    • Nov 2008 - Mar 2009

    Served as account manager for physician sales, product management, and health plan marketing projects. Managed development of content and design for marketing collateral and patient education materials targeted for patient physician and health plan audiences. Coordinated marketing efforts in support of sales blitz programs including fax blasts, prescription referral form development, and marketing collateral for targeted therapies. Managed direct mail efforts in support of manufacturer programs targeting patient and physician populations. Provided marketing support for development of pull through strategies targeting physicians for increased referrals for core therapies.

  • Senior Marketing Analyst

    • Jan 2008 - Nov 2008

    Provided marketing support for national account executives for health plan sales/marketing efforts. Developed tradeshow management process coordinated tradeshows, and managed promotional goods inventory for health plan markets. Conducted competitive intelligence research.

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  Shelby Systems, Inc.

  • United States
  • Software Development
  • 1 - 100 Employee

  • Marketing Manager

    • Feb 2003 - Dec 2007

    Responsible for all brand management efforts to existing 4000+ customer base including website and collateral material design, printing, and distribution of direct mail pieces, tradeshow management, sales reporting, design and delivery of HTML messages to e-newsletter subscription list of over 15,000 software users. Managed departmental revenue and expense budgets >$5 Million. Managed new product development and enhancement of existing products. Conducted customer focus groups and initiated beta testing programs. Developed sales and product training initiatives for sales staff, customer support teams including print, digital, and online tools. Implemented a new product development program improving internal communication, reducing product development timelines, and increasing new business. Sales impact > $1.5 Million. Project Manager for online store development generating year one sales >$500k, and year two sales >$1 Million. Managed rebranding initiative including creation of a new website, new marketing brochures, corporate logo, slogan, and ad campaigns. Budget $100k. Managed third-party product programs generating over $800k in annual sales through investigation of product suppliers, negotiation of contracts, sales forecasting, and creation of promotional and instructional materials. Designed reporting structures for product and service sales, analyzed sales trends by product class, region, sales rep, and item providing both summary graphical reports and detail reports to allow management to make informed decisions on future product development and targeted marketing efforts.

  • Customer Relations Manager

    • Aug 1999 - Feb 2003

    Managed customer service operations resolving customer issues through support service, training and quality control. Responsibilities included problem resolution, development of customer training and communication materials, call center service statistics reporting, and online knowledge management. Orchestrated annual national user group conference with expense/revenue budget in excess of $300k. The 3-day event offered 100+ classes to enhance effective product use. Responsibilities for the event included site selection, contract negotiation, budgeting, promotion, registration processing, scheduling classes, speakers and entertainment, coordinating with exhibitors and selecting meals and promotional giveaways. Annual attendance averaged 500+ customers from across the U.S. and Canada. Managed departmental income/expense budgets >$2 Million. Implemented web-based, self-help software executed through training 40 staff members across three departments. This resulted in reduction of customer service call center average hold times from 15 minutes to 2 minutes within the first 60 days of implementation supporting 15,000+ software users. Positive financial impact >$2 Million through increased renewals of annual support contracts.

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  Porter-Cable Power Tools

  • Marketing Research Analyst

    • Mar 1999 - Aug 1999

    Coordinated product placement with customers and field research to generate ideas for product enhancements and addition to current product lines. Summarized and reported product sales statistics for the retail channel and analyzed competitive market share data by product class.

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  Lasco Fittings

  • Marketing Analyst

    • Jun 1992 - Mar 1999

    Designed and analyzed reports regarding product trends and sales data to determine effectiveness of current product offerings to the market. Identified and measured segmented markets, targeting specific products and estimated sales potential. Performed competitive analysis for new markets and dev...