Experience

Kith

• United States
• Retail
• 700 & Above Employee

• Copywriter

  • Dec 2022 - Present
  • New York, NY

  -Lead and craft high-impact brand & direct response copy for Kith’s global marketing funnel across video, social, email, app, landing pages, blogs, SMS, press, print, OOH, experiential activations and more

  -Develop strategic campaign concepts & scripts with the art director, then pitch to the creative director

  -Shape the voice of high-profile collaborations—partnering with brands like Disney, the New York Knicks, Warner Bros. Discovery and Houseplant to craft emotional, culturally resonant campaigns

  -Partner with cross-functional teams—strategy, marketing operations, product, design, and brand partnerships—to inform creative strategy and increase product sell-through

  -Train and fine-tune AI models like Claude to increase content efficiency for ideation, drafting, and editing



Haul Hero

• United States
• Truck Transportation
• 1 - 100 Employee

• Lead Copywriter

  • Jun 2022 - Dec 2022
  • Remote

  Led creative ideation and execution for the long-haul trucking app startup, shaping brand voice and messaging in collaboration with the creative director and art director
  Developed and implemented brand voice across social media, the Haul Hero app, website, email, and paid ad campaigns, driving engagement and consistency
  Created video scripts, storyboards, and shot lists for paid social campaigns, contributing to a 200% increase in app downloads



Adhouse Advertising School

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Junior Copywriter

  • Apr 2022 - Jun 2022
  • New York, NY

  Pitched campaign ideas to the global tech company Globant's CMO & other executives based on varying briefs during an 8-week paid mentorship program