Experience

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  • Brand Marketing Consultant
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  BMC

  • Greater Boston Area

  • Brand Marketing Consultant

    • Apr 2015 - Present
    • Greater Boston Area

    As an Independent Marketing Consultant, I bring specialized skills and expertise from over 20 years of business experience with an extensive focus on brand marketing, consumer engagement and driving sales. Well-versed in the complete marketing mix, including digital and traditional, advertising, ...

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  Rackle

  • Senior Brand Marketing Manager

    • Dec 2019 - Apr 2020

    Part of the senior team dedicated to launching the Rackle Footwear brand. Lead in strategy, marketing campaign development and GTM execution. Through storytelling, business insights and data acumen drive connection, engagement and loyalty with consumers, partners and employees. Oversee brand mana...

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  Wolverine Worldwide

  • Waltham, MA

  • Brand Marketing Consultant

    • Sep 2019 - Dec 2019
    • Waltham, MA

    • Manage the execution of product driven storytelling and marketing programs for the Kids Group Lifestyle Consumer Territory (Sperry, Keds, and Hush Puppies).• Drive the digital marketing programs for Brands (Sperry, Keds, and Hush Puppies) direct to consumer (DTC) “capsule” product launches incl...

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  IdeaPaint

  • Boston, MA

  • Brand Marketing Consultant

    • Aug 2017 - Apr 2019
    • Boston, MA

    IdeaPaint Brand Marketing Consultant• Develop brand marketing strategy in partnership with President• Develop and oversee marketing strategy and execution• Lead partnership with internal teams (Product, Sales, Operations) to drive alignment• Partner with VP Product Management to develop strong pr...

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  Wolverine Worldwide

  • Waltham, MA

  • Brand Marketing Consultant

    • May 2017 - Feb 2018
    • Waltham, MA

    • Manage the execution of the wholesale marketing strategy for the growth of the Wolverine Kids brands that is consistent with each such brand’s positioning.• Manage the development and execution of account ad campaigns in the United States.• Develop and implement custom business and marketing pl...

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  Reebok

  • Canton, MA

  • US Partnership Marketing Manager

    • Dec 2013 - Feb 2015
    • Canton, MA

    Develop and execute Reebok’s partnership activation strategy on a national and local level through impactful Omni-channel marketing initiatives growing awareness and acceptance of Reebok as the Fitness Brand by the targeted active population.• Led a team of direct reports, as well as external age...

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  Franklin Sports

  • Marketing Manager

    • Jan 2012 - Nov 2013

    Leader in the development, management and execution of Marketing, Advertising, Merchandising, and Events for the Franklin Brand and affiliate brands. Focused against driving all key corporate initiatives and activating them with key retail partners. Working cross functionally with the category ma...

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  Reebok

  • Greater Boston Area

  • Advertising Manager, Global Brand Marketing

    • Sep 2009 - Jan 2012
    • Greater Boston Area

    Managed the strategic development and creative execution of all global advertising and communications initiatives for the Men’s Business Unit.• Launched Reebok Zigtech proprietary footwear technology with a fully integrated global advertising campaign gaining the #1 sales position in the United S...

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  The Active Network

  • Director, Business Development

    • Mar 2008 - Sep 2009

    Developed business relationships with senior level marketing contacts at Fortune 500 Brands to introduce and sell Active Marketing Group’s digital and marketing services.o Executed all stages of the sales cycle, from cold calling, prospecting, developing customer rapport, through closing and serv...

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  Reebok

  • Visual Merchandising Manager, Retail Design Services - Global Marketing

    • Jan 2005 - Mar 2008

    Developed and executed Brand Marketing campaigns for National and Regional US Sporting Goods, Team and Specialty retailers such as Dick’s Sporting Goods, The Sports Authority, The Finish Line, Eastbay, Modell’s Sporting Goods and more. Managed the tracking and reconciling of a $3 million Retail Marketing Budget.• Developed a fully integrated Reebok & Major League Baseball marketing campaign launched nationally at Dick’s Sporting Goods, increasing footwear sales over 3 months by 35%. Campaign elements included Athlete Activation, TV, Print, Online and In-store marketing.o Developed and implemented all marketing and visual merchandising programs including TV, Print, OOH, Online, In-store Point of Purchase Materials, Direct Mail and Catalog.o Partnered with Brand Marketing team and Creative Staff to leverage Global Marketing initiatives to create go-to-market strategy for retail execution.o Collaborated with Key Account Managers, Footwear and Apparel Categories to optimize marketing promotions.o Managed numerous external vendors to produce visually compelling point of purchase displays that were on-strategy and resonated with target consumers. Managed program and vendor spending to budget.o Reviewed market research and conducted market visits to remain current on key customer insights and trends.

  • US Marketing Services Manager, North America Sales and Operations

    • Oct 2003 - Jan 2005

    Developed and managed marketing programs for the US Marketing Organization and US Retailers. Managed the development and distribution of Brand Communication and Sales Materials for the US Sales Force and Marketing Team. Managed the tracking and reconciling of a $5 million US Marketing Budget.o Managed the 2004 Running Mobile Tour. Led Program Management – execution and fulfillment, creative materials development and production, website development and management, Negotiated Tour Schedule – venue/event logistics, training and management of tour staff. Built lasting relationships within the running community by meeting with retail accounts, event organizers, grassroots running clubs, professional athletes and running consumers which lead to increasing race sponsorship by 200 events.o Managed the 2004 Grassroots Basketball Events. Leveraged relationships – brought events to life with Key Retailers. Events included: EA Sports Roundball Classic, Big Time Tournament, ABCD Camps. Developed in-store programs to promote events, managed production of event signage and set-up of account booth. Sold over $40,000.00 of product at the Big Time Tournament.o Developed Communication / Sell-in Materials for the US Sales and Marketing Forces. Collaborated with Reebok Advertising, Global Retail Design, Internet, PR, Sports Marketing, Footwear and Apparel Teams and Sales Planning to gather and compile all information, managed production and distribution of materials.

  • Associate Manager, US Marketing Services, North America Sales and Operations

    • Feb 2000 - Oct 2003

    Implemented and executed marketing programs for the US Marketing Organization and US Retailers. Developed and distributed Brand Communication and Sales Materials for the US Sales Force and Marketing team. Managed the tracking and reconciling of a $3 million US Marketing Budget.

  • Marketing Coordinator, Retail Marketing Department

    • Jan 1999 - Feb 2000

    Ordered, tracked and fulfilled the U.S. Point of Purchase materials. Creation and upkeep of a database for key accounts in a 12 market focus.

  • Retail Marketing Representative, North America Sales and Operations

    • Jun 1998 - Jan 1999

    Managed 160 National and Regional Accounts. Planned and conducted new product information and training seminars at all account retail outlets. Executed merchandising programs that increased Reebok’s exposure and profitability.

  • Marketing Coordinator, Visual Merchandising Department

    • May 1997 - Jun 1998

    Developed procedures for and managed athlete image and appearance requests. Collaborated with Reebok Sports Marketing and Legal Departments on approvals for all image and appearance requests.

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  Reebok

  • Greater Boston Area

  • Marketing Internship, US Marketing Department

    • Jun 1996 - Jan 1997
    • Greater Boston Area