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Bio

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Brenda Poe-finkbeiner, MBA, is a seasoned marketing professional with 20+ years of experience in direct mail, advertising, integrated marketing, and sales. She has held various leadership positions, including Business Owner, President, Account Executive, and Publication Manager, and has managed multi-million dollar budgets. She has a strong background in marketing, sales, and event management, with expertise in trade shows, social media, and new business development.

Experience

  • Great Lakes Color Glo
    • Southeastern Michigan
    • Business Owner
      • Oct 2014 - Present
      • Southeastern Michigan

      Great Lakes Color Glo specializes in leather and vinyl repair and color restoration. The applications are numerous: auto, marine, furniture, recreational vehicles, vinyl flooring, vinyl siding and business furniture to name a few. From lite scratches to large holes we can repair and redye vinyl, leather and hard plastic saving customers hundreds, even thousands of dollars. The business is mobile so we are able to do repairs onsite; we also have a workshop for larger repairs.

    • President
      • Oct 2014 - Present
      • Michigan

      Commercial Upholstery Services and Vinyl & Leather Repair.

  • Marketing Impact Inc.
    • Southeastern Michigan
    • Business Development
      • Sep 2011 - Oct 2014
      • Southeastern Michigan

      Marketing Impact is a marketing firm that designs and executes complex, multi-faceted projects to achieve measurable, bottom line impact for its’ customers. Our strategies integrate print with digital solutions and social media to improve performance. We don’t just execute marketing projects for clients we provide substantive results tracking so that campaign effectiveness can be measured and continually improved. Because we manage our own print and mailing production facility (under the name of PrintComm) we have greater control over projects. Marketing Impact offers turnkey solutions that provide measurable results for clients’.

    • Account Executive; Publication Manager
      • Jan 1995 - Oct 2014

      Manage national sales for ten state home builder association magazines in Texas, Oklahoma, Mississippi, Florida, Georgia, South Carolina, North Carolina, New York, Michigan and Wisconsin. Interview, hire, train and manage advertising sales representatives for home builder magazines PrintComm publishes.Responsible for all aspects of profitability including departmental; account reps who report directly to me; plus personal management of national accounts which represented 25% of division sales volume.Prospect for new publishing opportunities with state home builder associations and niche publishers negotiating terms and conditions of partnership; writing and presenting operating proposals; finalizing agreements. Marketing: write brochures; develop rates and copy for media guides; develop web content; create exhibit graphics and write marketing articles. Coordinate corporate participation and exhibit details for trade shows.

    • Account Executive
      • Jul 1989 - Dec 1998

      Responsible for prospecting and new account development.Maintained, serviced and developed existing account base.Managed over $1,000,000 annually in commercial print volume (at that time over 20% of companies annual gross sales).Managed printing accounts and prospected for new print accounts for my company. Worked on marketing campaigns with clients and advised of creative ways to accomplish their marketing objectives.

    • Acccount Executive
      • Sep 1983 - Jun 1988

      Sold 3M Audio Visual Equipment to major corporations. Led 1/2 day training programs on effective use of 3M Audio Visual Tools as a meeting management tool. Prospected, developed and maintained sales accounts including major accounts such as Dow Chemical, Dow Corning and General Motors. Taught clients proper use of visual support as a meeting management tool through half-day seminar programs.Consistently among top national account reps. Invited to Maui, Hawaii as recognition for outstanding sales performance (1 of top 7 National Sales Representatives out of approx. 200 reps nationally).

Education

  • 2011 - 2013
    Saginaw Valley State University - College of Business and Management
    Master of Business Administration (MBA), MBA: Marketing; Management
  • 1979 - 1983
    University of Michigan
    Bachelor of Arts, Communications
  • Hamady High School
    High School Diploma, College Preparatory

Suggested Services

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Industry Focus. “Marketing and Advertising”

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