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Brenda Lim is a seasoned executive with a proven track record of driving business growth and delivering exceptional customer experiences. As a Group Director at Statista, she has led the academia and public sector solutions in the APAC region, fostering strong relationships with key stakeholders and driving revenue growth. Prior to Statista, Brenda held various leadership roles at Wiley, including Assistant Manager and In-House Sales and Licensing Consultant, where she developed and implemented sales strategies, built strong customer relationships, and ensured compliance with corporate policies. She also holds certifications in Strategic Selling and Salesforce. With a strong educational foundation in business and information management, Brenda brings a unique blend of strategic acumen and customer-centric approach to her work.

Credentials

  • Strategic Selling
    Miller Heiman Group
    May, 2017
    - Apr, 2026
  • Salesforce
    Salesforce
    Jun, 2015
    - Apr, 2026

Experience

    • Germany
    • Technology, Information and Media
    • 700 & Above Employee
    • Group Director,Academia & Public Sector
      • Oct 2021 - Present

      Leading the Statista solution for the academia & government space

    • Associate Director, Academia & Public Sector
      • Dec 2020 - Sep 2021

      Leading the academia solution for statista in APAC

    • Senior Key Account Manager, Academia
      • Jan 2020 - Nov 2020

      Responsible for managing the Statista’s academic solution in APAC

    • Sales Manager, Academia APAC
      • Apr 2019 - Dec 2019

    • United States
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Account Manager, Library Sales
      • Jul 2016 - Mar 2019

      Responsibilities:Sales Management-Increase Institutional Journals and non-journals sales revenue and cross sell new products to new and existing customers.-Effectively manage relationship with existing customers-Secure 100% renewal of existing licenses-Develop and implement sales plan for SG & Indonesia that identifies key revenue targets and prospects.- Take active role in creating new businesses with our CORE academic market particularly in developing markets.Market Development/Lead Generation-Prioritize and target accounts from all prospecting sources in the Singapore and Indonesia regions-Communicate market and competitor intelligence to senior management-Attend industry functions and meet with customers and prospects for new business-Participate in the development of lead generation, tracking and referral system for sales and account developmentsCustomer Relations-Maintain regular client contact to ensure customer satisfaction.-Introduce existing clients to new products and services to develop on-going business and upselling opportunities-Work with marketing and editorial team to consistently build client and author relationship which is crucial as part of maintaining and building customer relationshipReporting:- Using SFDC to manage pipeline tracking reports- Perform detailed analysis reports for customers to show their ROIs and content to which they have access, combined consortium holdings, etc

    • Assistant Manager, Institutional Sales - In House Sales and License Adminstration
      • Jul 2012 - Jun 2017

      License Administration : - Drafts and prepares negotiated Wiley agreements for APAC IS team including all related correspondence, verbal and written- Working with customers to finalize non-financial license terms- Works closely with Wiley US Legal Department to insure compliance with Wiley legal standards- Proceeds on own initiative in compliance with corporate policies, practices and procedures- Oversees and manages scanning and filing of contractsCustomer Relationships:- Develop long-term professional r/s with customers- Provide prompt response to customer queries- Retain existing customer base and develop new customer r/s as ‘agents of change’.- Build productive working r/s with internal customers by responding promptly by due date to internal requests or special assignments- Work with team to implement creative strategies to grow revenues- Respond to customers who have billing, licensing or access issuesSales:- Under the specific instructions from the various regional Account Managers• Generate quotations for Journals and non-journals sales products.• Follow thru to ensure that quotes are translated to sales• Evaluate and propose upsell opportunities for any customersReporting:- Assist AM with pipeline tracking reports- Work with internal customers to gather and compile usage or other data in a format that will be helpful to the Senior AM in customer negotiations- Perform activities for customers to show content to which they have access, combined consortium holdings, etcMarketing:-Coordinate targeted campaign and year-end marketing mail out to Account managed customers- Assist Sales and Marketing team o to conduct customer trainings sessions to librarians and end-userso to coordinate TS conferences and their related activities- Distribute end user training materials to librariesPeople Management: - Effectively manage Licensing Executive, including objective setting, coaching, appraisal and all other management functions

    • In House Sales / Licensing Consultant
      • Oct 2010 - Jun 2012

      Sales:- Under the specific instructions from the various regional Account Managers• Generate quotations for Journals and non-journals sales products.• Follow thru to ensure that quotes are translated to sales• Evaluate and propose upsell opportunities for any customers• Follow up on Invoice Agreement Letter Customer Relationships:- Develop long-term professional r/s with customers- Provide prompt response to customer queries- Retain existing customer base and develop new customer r/s as ‘agents of change’.- Build productive working r/s with internal customers e.g. marketing/editorial/sales support by responding promptly by due date to internal requests or special assignments- Work with team to implement creative strategies to grow revenues- Respond to customers who have billing, licensing or access issues- Liaise with Sales Support and other functional areas to provide customer supportReporting:- Assist Account Managers with pipeline tracking reports- Work with Sales Support, Marketing or Research & Analysis teams to gather and compile usage or other data in a format that will be helpful to the Senior Account Manager in customer negotiations- Perform similar activities for customers to show content to which they have access, combined consortium holdings, etcMarketing:-Coordinate targeted campaign and year-end marketing mail out to Account managed customers- Assist Sales and Marketing team o to conduct customer trainings sessions to librarians and end-userso to coordinate TS conferences and their related activities- Distribute end user training materials to libraries- Organize and distribute “Welcome Kits” to new libraries

  • Elsevier
    • Singapore
    • Customer Service Executive (Books), Elsevier(S) Pte Ltd
      • Apr 2006 - Oct 2010
      • Singapore

      - Handled various markets namely South East Asia and North Asia Markets with main focus currently on China , Hong Kong & Malaysia - Daily job scope involved order fulfillment, preparation of quotations - Assist team manager and management with special projects assigned. - Certified with a development training course known as“ Building relationship with difficult customer” by ICS Singapore - Special projects include being in charge of department newsletter (2010), Creation of self-help knowledge base for customer in our internet (2010), updating and maintaining the intranet for Customer Service APAC (2009), writing a newsletter for the 2009 Customer Service Week, Elsevier’s Recreation Club (2007) and Rewards and Recognition Team for CS department (2007 & 2009). - Assisting colleagues to ensure that the SLAs (Service level of agreement) for the team are met. - Attend training to acquire product knowledge so as to provide accurate information to customer at all times. - Act as a contact point between the Sales Team & Credit Controller should payment or order dispute arises. - Attend to customer’s email, fax and phone enquires regarding the products price and order status. - Conduct investigation to customer’s claims and take appropriate action. - Use different systems (COPS, DELTA, RIGHT NOW and Oracle) to update customer profiles, processes orders and track delivery status as books are indent from various countries. - Work closely with the Credit Control Team for outstanding payment and accounts.• Cops and Delta are in house systems

    • Exhibition & Publicity officer
      • Aug 2005 - Feb 2006
      • Singapore

      - Member of the Organizing committee for the Zheng He & Maritime Asia Exhibition held at the National Library - Develop and design a suite of solutions for the corporate and non-commercial market - Conduct corporate and community programmes - Conduct general and business research

Education

  • 2009 - 2012
    Singapore University of Social Sciences
    Bachelor of Science - BS, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
  • 2004 - 2006
    Temasek Polytechnic
    Diploma in Information Management, Library and Information Science

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Industry Focus. “Technology, Information and Media”

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