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Brenda Goodell

Senior Director Of Development, Event... at Joslin Diabetes Center
Intro Book
Seasoned marketing executive delivering integrated marketing solutions.
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Location
Duxbury, Massachusetts, United States...
Skills
  • Online Advertising
  • Integrated Marketing
  • Marketing Strategy
  • Marketing
  • Social Media Marketing
  • Show all
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Bio

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Brenda Goodell is a seasoned marketing executive with 25+ years of experience in integrated marketing, brand management, and event fundraising. She has held senior leadership positions at top companies, including Reebok and Dana-Farber Cancer Institute.

Experience

  • Joslin Diabetes Center
    • Senior Director Of Development, Event Fundraising
  • Joslin Diabetes Center
    • Boston, Massachusetts, United States
    • Senior Director of Development, Event Fundraising
      • May 2020 - Present
      • Boston, Massachusetts, United States
  • The White Space Collaborative
    • Principal
      • 2007 - Jun 2020

      Creating strategic marketing and engagement programs for agencies, brands, tech start ups and non-profits including: Microsoft, Esprit, Fair Point Communications, K-Swiss, Steward Healthcare, Vera Wang Silver and Gifts, Kenneth Cole Home, Sports Potential, Spire, 4th Avenue, Lifetime Brands, Rev...

  • Dana-Farber Cancer Institute
    • Brookline, MA
    • Division of Development and The Jimmy Fund. Assistant Vice President, Event F...
      • Jun 2013 - Apr 2019
      • Brookline, MA

      Philanthropy and fundraising through strategic marketing and development of over 300 events annually.The Jimmy Fund (www.JimmyFund.org) solely supports Boston’s Dana-Farber Cancer Institute, raising funds for adult and pediatric cancer care and research to improve the chances of survival for canc...

  • Syratech Corp.
    • Chief Marketing Officer
      • 2000 - 2007

      Strategic development for 10+ brands in the luxury tabletop and home decor space. Initiated and led fashion licensed product relationships including product design, sales and marketing for Vera Wang and Kenneth Cole.

  • Reebok
    • Vice President, Global Brand Image
      • 1987 - 1999

      C-Suite executive accountable for omni channel brand marketing in US and 20+ countries. Advertising, web content, media relations, packaging, in store marketing, investor relations.

Education

  • 1976 - 1980
    Boston College
  • 1999 - 1999
    Harvard Business School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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