Okay, let’s break it down. Brenda has 39 years of experience in finance, which is extremely rare and valuable. Her role as VP, Finance at a credit union is also noteworthy. She has a broad range of skills, including banking, financial analysis, strategic planning, and credit management. These skills are in demand, especially in the financial industry. However, her experience is not in a typical corporate setting, but rather in a credit union, which might impact her earning potential. Considering her extensive experience and skills, I would estimate her hourly rate to be around $125, which is on the lower end of the scale for someone with her experience. However, given her location in Sioux Falls, South Dakota, and the industry she's in, this rate seems reasonable.