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Bree Rondina is a seasoned executive with over 21 years of experience in leadership roles, including CEO, COO, and EVP, in various industries such as direct marketing, retail, and healthcare. She has a strong background in operations management, sales, and customer service, with a proven track record of driving growth, improving efficiency, and developing high-performing teams. She holds a Bachelor of Science degree in Business Administration and Management from the University of Central Florida and is certified by the Data & Marketing Association (DMA).

Credentials

  • DMA (Data & Marketing Association)
    AccuData Integrated Marketing

Experience

    • United States
    • Mental Health Care
    • 200 - 300 Employee
    • Chief Performance Officer
      • Jan 2023 - Present

    • Chief Administrative Officer
      • Jan 2022 - Jan 2023

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Chief Executive Officer
      • Jan 2017 - Jan 2022

      I proudly "earned" my AccuData CEO title throughout a 19 year tenure successfully directing and motivating internal teams, driving sales, streamlining process, nurturing B2B clientele, and developing avenues of increased profit and actionable strategies for significant cost reduction. I thrive facing the daily challenges that surround running a $27MM organization within the always evolving direct marketing industry, and my leadership has driven results inclusive of:❇ Realized targeted goal of 24% EBITDA to REV.❇ Over a 4 year period grew EBITDA contribution by 8%❇ Set company historical precedent in growing mature Revenue line by 4%+ yearly.❇ During my 2 year tenure as CEO, I developed and promoted 2 leaders to Executive level.

    • Chief Operating Officer
      • Jan 2013 - Dec 2016

      I uniquely hold my AccuData COO responsibilities conjointly as CEO, since promoting in 2017 to run AccuData. This challenging dual executive management assignment allows me to excel as a General Manager with hands-on operational management, while strategically directing organizational success and growth.❇ A key achievement was my identifying of a data compliance risk and solving exposure of $2MM+.❇ To retain top-performing talent I significantly invested in our internal development programs, resulting in attrition rate reduction from 45% to 24% (inclusive of both voluntary and involuntary separation). Additionally I actively partner with HR to champion inclusivity, employee recognition, and women's business mentorship.

    • EVP, Client Service, Data Services, and Sales Operations
      • May 2000 - Dec 2012

      When I commenced my career at AccuData I was fast-tracked and promoted to the Executive Management team, touching all areas of business along the way demonstrating strong leadership, revenue-focus, target achievements, and plan execution. ❇ Beginning in 2000 I succeeded in and promoted to the following progressive positions: Business Manager, Operations Director (Strategic Partnerships), Director of Customer Service and Sales Operations (Premier Accounts), Senior Director of Sales (Strategic Partnerships), Senior Director of Sales Operations, VP of Sales Operations, SVP of Customer Service, EVP of Sales and Customer Service, and EVP of Client Service, Data Services, and Sales Operations.❇ As the Executive Vice President of Client Service, Data Services, and Sales Operations, I had pivotal impact in twice consecutively reengineering lowest producing sales teams to highest producers within 6 months, and in bringing error rate down by 50% via creating organization-wide client service level standards for all departments.

    • Operations Manager
      • Jan 1999 - Apr 2000

      I enjoyed my role in operations management of the then highly-profitable big-box retailer Linens N Things. I aligned my managerial style with the company's business strategy to "offer a broad selection of high quality, brand name home furnishings merchandise at exceptional everyday values, provide superior guest service, and maintain low operating costs".

    • Operations Manager
      • Aug 1996 - Dec 1998

      I gained cohesive retail operations management experience during this position in overseeing the opening of new stores and managing all the moving pieces that accompany maintaining profitability and success in brick and mortar retail. I developed strong people leadership and keen ability to identify operational areas for streamlining, reengineering, and ultimately cost reduction.

Education

  • University of Central Florida
    Bachelor of Science (BS), Business Administration and Management, General

Suggested Services

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Industry Focus. “Management Consulting”

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