Experience

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  Home Franchise Concepts

  • United States
  • Consumer Services
  • 100 - 200 Employee

  • Regional Field Marketing Manager - Northeast

    • Apr 2020 - Present

    Supporting franchisees on the implementation of key, strategic marketing initiatives while helping to educate and create local/regional marketing programs to bring the brands to life through PPC, SEO, Social Media, Localized Grass-Roots, Media & Public Relations, Sponsorships, Tradeshows and Community Involvement Initiatives.

  • Sr. Brand Marketing Manager

    • Apr 2020 - Present

• 

  California Pizza Kitchen

  • Boston, MA

  • East Coast Regional Marketing Manager

    • Jun 2013 - Apr 2020
    • Boston, MA

• 

  Au Bon Pain

  • Boston, MA

  • Marketing Manager

    • May 2011 - Jun 2013
    • Boston, MA

    Responsible for developing, managing and analyzing the strategic marketing initiative for the brand. Primary responsibilities include analyzing product market research, local store marketing, social media, email marketing and new cafe opening strategies.

• 

  Finale Dessert Company

  • Marketing Manager

    • Mar 2010 - May 2011

• 

  Kettle Cuisine, Inc.

  • Assistant Marketing Manager

    • Jun 2003 - Apr 2008

    Marketing Manager with five years experience, managing projects in a challenging, fast-paced environment. As Assistant Marketing Manager of Kettle Cuisine I was able to develop a consistent brand image to reflect the corporate identity, personality and key product attributes through all marketing communication efforts. Examples include: website redesign, new packaging design, point of sale piece design and production and trade show booth conception and layout.I have also had great success launching new products into the marketplace in a team environment and managing individual product line launches. I worked closely with each department involved in the launch process to develop a schedule and release dates for new products. I have managed the launch of new retail, foodservice, private label soup lines and club store multi-packs. In support of new product launches I have managed the design and production of point of sale marketing materials, sell sheets and trade show signage.I was responsible for all areas of event execution and grass root efforts including scheduling, planning and staffing for national and regional trade shows. I also managed an in-house demo team of 10 individuals including recruiting and training each team member on the Kettle Cuisine brand.