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Brandon Orr is a seasoned urban planner with expertise in transportation planning, GIS, and land use planning. He has worked with various organizations, including Urban SDK, Ontario Traffic Council, T.Y. Lin International, and IBI Group, on projects such as transportation master plans, pedestrian modelling, and land-use development. Orr holds a Bachelor of Environmental Studies degree with a focus on land-use planning and GIS, and is a registered professional planner in Ontario.

Credentials

  • Registered Professional Planner
    Ontario Professional Planners Institute
    Mar, 2015
    - Apr, 2026
  • Full Member
    Canadian Institute of Planners
    Mar, 2015
    - Apr, 2026
  • HCOP - Level 3 Senior Referee
    Hockey Canada
    Oct, 2004
    - Apr, 2026

Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Associate Vice President of Product
      • Jan 2024 - Present

      Responsible for Product Design, Road Mapping, and Technical Support.

    • Director of Planning
      • Jan 2023 - Jan 2024

      Provide technical expertise and direction related to platform analytic solutions.

  • Ontario Traffic Council
    • Toronto, Ontario, Canada
    • Editorial Board Member
      • Mar 2022 - Mar 2023
      • Toronto, Ontario, Canada

      Supporting the development of OTC's editorial programming.

  • T.Y. Lin International
    • Toronto, Ontario, Canada
    • Mobility Planning Lead
      • Jan 2021 - Jan 2023
      • Toronto, Ontario, Canada

      ● Westminster Autonomous Robotics Innovation Center (ARIC) (Westminster, MD)● Procedural Transportation Planning / A.I. and Machine Learning● Temiskaming Downtown Cores Mobility Plan (Temiskaming Shores, ON)● Picton Base 31 Community Plan (Picton, ON)● Amherstburg Transportation Master Plan (Amherstburg, ON)● Phoenix Downtown Cycling Connector (Phoenix, AZ)● Sidewalk Robot Roundtable Discussion | Institute On Governance (IOG) (Ottawa, ON)● Sidewalk Robot Advisory Services | Urban Robotics Foundation (URF) (Toronto, ON)● Bell Boulevard / North Front Street Corridor Strategy (Belleville, ON)● Thunder Bay North Core Mobility Hub Feasibility Study (Thunder Bay, ON)● Thunder Bay North Core Streetscape Master Plan (Thunder Bay, ON)● Lakeview Village Community Master Plan (Mississauga, ON)● Vaughan Mills Streetscape Master Plan (Vaughan, ON)

  • Greater Toronto Hockey League
    • Toronto, Ontario, Canada
    • Hockey Referee
      • Oct 2005 - Jan 2023
      • Toronto, Ontario, Canada

      HCOP Level 3 referee

    • Canada
    • Design Services
    • 700 & Above Employee
    • Transportation Project Manager
      • Feb 2020 - Jan 2021

      ● Metrolinx Pedestrian Modelling Guidelines● London Masonville Secondary Plan Mobility Study● ITE Micromobility Sandbox Competition Finalist● Peterborough County Transportation Master Plan (Policy Lead)● Niagara-on-the-Lake Transportation Master Plan● St. Thomas Transportation Master Plan● Iqaluit Transportation Master Plan● Township of Tiny Transportation & Transit Master Plan● Ottawa Bicycle Parking Strategy● Tampa Micromobility & TNC Master Plan● Orillia Transportation Master Plan● Midland Transportation Master Plan● Clarence-Rockland Transportation Master Plan

    • Transportation Planner
      • May 2016 - Feb 2020

      ● Sidewalk Labs Master Planning Engineering Services (Mobility Component)● Curbside Management Planning (Autonomous, Freight, Dynamic use)● Connected Autonomous Vehicle (CAV), and Autonomous Freight Movement Planning for site plans and secondary plans● Metrolinx Bowmanville GO Train Extension● City of Red Deer Transportation Demand Model● Yonge-Eglinton Transportation Assessment● Metrolinx Stouffvile Corridor Grade Separation Project (Traffic Component)● Cornwall Transit 5 Year Master Plan● Richmond Hill Civic Precinct Parking Study● Perth Transportation Master Plan (TMP)● Brampton Heart Lake Road Corridor Review● Akwesasne Transit Planning Services● Broadway SkyTrain Extension Travel Demand Model Peer Review● Functional and Design Review of the Heart Lake Road Corridor● Peel Manor Long-term Care facility Redevelopment Traffic, Parking and TDM assessment● Municipal and Private Transportation Demand Management (TDM) Reports● Municipal and Private Traffic Impact Studies (TIS)● Parking Justification Reports● Proposal Writing

    • Vice Chair
      • Nov 2017 - Nov 2019
      • Toronto, Canada Area

      As Vice Chair of the Toronto Chapter of Young Professionals in Transportation I helped organize, and plan industry-related events for young professionals providing great opportunities to network, learn and get exposure to the various wonderful people that make up our Transportation community.

  • IBI Group
    • 230 Richmond St West, Toronto, ON
    • Transportation Planner
      • Jan 2014 - May 2016
      • 230 Richmond St West, Toronto, ON

      ● Autonomous Vehicle Technology Research● Metrolinx' Land Use 2031 Model Update● Developed a new Traffic Area Zone model for Niagara Region (Niagara Transportation master Plan)● Developed Transit alternatives for the City of Stratford Ontario using GIS and estimated walking distances/ coverage● Background policy and research for the Northern Ontario Intermodal Transportation Study ● Supervisor and Data Analysis for the Eastern Ontario Border Survey● Durham Transportation Master Plan Goods Movement Analysis● Games-Time Transportation Analyst, 2015 Pan Am Games● Parking Strategy logistics for the 2015 Pan Am games in Toronto.● Developed Pan Am Games Mobile Reporting tools for MTO Pan Am Branch.● Developed Pan Am Games Report Summary tool for TO2015 organizing committee.● Assisted in creating and disseminating Durham Transportation Master Plan public engagement materials.● Highway 7 Lindsay Volume Projection Analysis.● Frequency analysis for London Transit Bus Rapid Transit strategy.● Developed report summary analysis tools for the Ontario Commercial Vehicle Survey.● Ontario Commercial Vehicle Survey; cleaning, compiling and analyzing survey data.● Using TransCAD to map commercial vehicle routes and clean waypoint data.● Supervised and participated in field data collection pertaining to commercial vehicles including: Waypoint, Weights & Dimensions, and Commodity information.● Participated in various light synchronization projects around Toronto; collecting field data, road geometry measurements, making use of Synchro to calibrate and improve corridor light synchronization.● Transit route data and GIS analysis for the GTHA fare integration study.● Frequency analysis for MiWay transit service plan as well as public engagement response analysis.

  • York Region (The Regional Municipality of York)
    • 50 High Tech Rd, Richmond Hill, ON
    • Transit Service Planner
      • Apr 2013 - Aug 2013
      • 50 High Tech Rd, Richmond Hill, ON

      ● Analyzed transit routes for service modification and scheduling changes to improve on-time performance of transit services, utilizing GIS tools and considering the impact of land-use and population changes.● Utilized Init Mobile Stats, Trapeze and GFI reports to obtain ridership data used for service expansion and cost-benefit analysis.● Facilitated public consultation meetings for transit service changes handling public concerns.● Improved service offerings by researching transit service delivery models.● Interacted with transit users to collect route data and inform them of service alternatives to ensure customer satisfaction.● Demonstrated excellent communication skills by liaising with transit contractors to resolve scheduling conflicts.● Studied data to fine tune route frequencies in anticipation of the opening of the first Viva York Rapidway (BRT) segment.● Increase ridership by supporting VivaNext and PRESTO marketing campaigns.

  • BA Consulting Group Ltd.
    • 45 St. Clair Ave West, Toronto, ON
    • Transportation Analyst
      • Sep 2012 - Dec 2012
      • 45 St. Clair Ave West, Toronto, ON

      ● Acquired extensive knowledge in the different stages of the land-development process.● Utilized AutoTrack to simulate vehicle-turning radii in order to properly design parking facilities.● Researched municipal zoning bylaws, staff reports, and road design standards to provide justification for parking variances to the City of Toronto Committee of Adjustment as well as the Ontario Municipal Board.● Compiled vehicular and pedestrian flow data using Excel for preliminary traffic demand forecasting for future development projects.● Worked on various parking lot designs using AutoCAD for reports and analysis.● Assisted with public consultation meetings pertaining to development transportation impacts.● Wrote various field study reports outlining preliminary findings for future development sites.● Performed extensive field survey work, measuring road conditions, usage, and sight distances for use in AutoCAD design for analysis purposes.● Demonstrated excellent communication and interpersonal skills when contacting clients and developers to gather information for use in parking design.

  • Ontario Ministry of Economic Development, Employment and Infrastructure
    • Frost Bldg S, 6 Flr, 7 Queen's Park Cres, Toronto, ON
    • Research Analyst
      • May 2011 - May 2012
      • Frost Bldg S, 6 Flr, 7 Queen's Park Cres, Toronto, ON

      Infrastructure Policy and Planning Division (Transportation Files) May 2011 – August 2011 (Co-op work term) January 2012 – May 2012 (Co-op work term)● Employed different research methods, using government archives and databases to provide funding justification for infrastructure and transportation projects.● Introduced ArcGIS tools to the department, to analyze, simulate and present findings, enabling the team to have complete, reliable and easily understood information for meetings, presentations and press conferences. General-purpose maps were previously used to show funded projects. ● Customized map projections to better demonstrate funding requirements and resource constraints.● Gathered information to address ad-hoc inquiries during meetings, in a quick and accurate fashion.● Implemented an electronic repository using an access database to track Ministry of Infrastructure funded projects, replacing an existing paper based system. ● Responsible for the daily compilation and distribution of daily news summaries of all relevant transit news affecting the department using various search engines to locate relevant information and encapsulate the data into an easily readable format.● Reviewed excel budget and forecast submissions for accuracy.● Made effective use of French skills to translate project notes and documents; saving the department team time and expense since all government files need to be available in both official languages.

  • CN Tower
    • 301 Front St West, Toronto, ON
    • Tour Guide and Guest Services Representative
      • Dec 2007 - Jan 2012
      • 301 Front St West, Toronto, ON

      ● Full time in summers – part-time during school year.● Worked with the general public, responsible for the safety of guests, lead tours, elevator operator.● Trained new staff members, demonstrating leadership and mentoring abilities.● Utilized French and Spanish language skills on a daily basis, often to escort VIPs from other countries.

    • Paper Courier
      • Mar 2003 - May 2005
      • Thornhill, ON

Education

  • 2009 - 2013
    University of Waterloo
    B.ES, Honours, Urban Planning, Co-op
  • 2005 - 2009
    Langstaff Secondary School
    High School Diploma

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