Experience

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  Encompass Technologies

  • United States
  • Software Development
  • 200 - 300 Employee

  • Creative Director

    • Jul 2023 - Present

  • Sr. Creative Manager

    • Jan 2023 - Jul 2023

  • Design Lead, Brand and Marketing Manager

    • Nov 2020 - Jan 2023

    Leading Brand, Creative, User Experience (UX), and Communications

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  Orchestra Software (now Encompass)

  • United States
  • Software Development
  • 1 - 100 Employee

  • Design Lead, Brand and Marketing Manager

    • Apr 2020 - Nov 2020

    Define, design, direct and manage all digital and print touchpoints for Orchestra—CX, SCM, ERP, EPM, manage our small design and marketing team, agencies and contractors. Led UX/UI design for new responsive-web lead-gen site—shipped in 2020 resulting in a 225% conversion jump.

  • Creative, Brand and Marketing Consultant

    • Dec 2019 - Apr 2020

    Led company rebrand resulting in total adoption and deployment by 13 leaders from 12 departments across all end-user touchpoints.

• 

  botanicaGLOBAL

  • Portland, Oregon Area

  • Design Lead, Creative & Brand Manager

    • Apr 2017 - Nov 2019
    • Portland, Oregon Area

    Delivering thoughtful and responsible mission-driven brands and products for the legal cannabis and CBD markets: Mr. Moxey's, Journeyman, Spot.Led UX/UI design for multiple new responsive-web ecommerce sites within brand suite—shipped in 2018. Defined, directed and designed all digital and print across multi-region brands. Designed and shipped 40 original products. Managed and mentored team of 3 designers, photographers, contractors and agencies.

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  REVANT OPTICS

  • Portland, OR

  • Creative & Brand Director, Web/Product Design Lead

    • Jan 2013 - Jan 2017
    • Portland, OR

    Designed Revant from the ground up: Brand Foundation, Naming, Identity. Led UX/UI design for responsive-web ecommerce site—shipped in 2014. Led to 3 year revenue growth of 1,099%. Championed the creative vision, strategy and design across all digital, print and product. Managed team of 3 designers, 1 copywriter, contract full-stack developer, photographers and agencies.

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  Society43

  • Portland, OR

  • Creative & Brand Director

    • Jan 2013 - Jul 2015
    • Portland, OR

    As a hands-on creative director, I led the strategy, implementation, and execution of design, product, marketing, retail, event, and ecommerce efforts—positioning Society43 as a competitive brand within the officially licensed products category, driving top-line growth and the expansion of collegiate licenses and licensing contracts with the NBA and MLS, while simultaneously serving as the Creative and Brand Director/design lead of subsidiary brand Revant Optics.• Drove continued brand growth until the successful sale of Society43 in August, 2015, and was retained by original owner to continue leading the Revant Optics brand.• Led UX/UI and redevelopment of adaptive-web ecommerce site.• Managed and mentored a small creative team of designers, photographers, and contractors to deliver on trend products and design that resonated with fan passion.• Responsibilities included directing all go-to-market strategies, photography, and video production, copywriting, design of licensed eyewear, including seasonal limited editions and NBA product lineup, ensuring all design details and marks were compliant with franchise stipulations and trademarks.

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  Nuun Hydration

  • Bath, United Kingdom

  • Creative Director / Brand Manager

    • Dec 2011 - Sep 2012
    • Bath, United Kingdom

    Reengaged to develop and execute the visual tone of Nuun UK, cultivate brand awareness and market growth.• Led UX/UI adaptive-web ecommerce site redesign and complete rebrand deployment across all end-user touchpoints .• Defined, designed and directed all digital, print and photography.• Designed packaging and retail merchandising displays • Enhanced product recognition, ensuring the benefits of Nuun were understood, especially in relation to similar products. • Instructed and trained staff on sales and marketing strategies from brand perspective and personality. • Managed small design team, outside vendors and affiliates, ensuring excellent on-brand deliverables.

• 

  blueseventy

  • Seattle, Washington, United States

  • Creative Director / Global Brand Manager

    • Aug 2011 - Sep 2012
    • Seattle, Washington, United States

    Led global brand refresh, all digital and print design and UX/UI design for new global adaptive-web eCommerce site improving the user experience and SEO, resulting in a 169% increase in traffic and 242% jump in DTC online sales.• Directed international photography campaigns for seasonal catalogs, website, and marketing collateral.• Liaised with offices in the US, UK, and NZ to integrate global brand campaigns.• Designed compelling tradeshow architecture and graphics for the US and UK.• Directed and motivated the creative team in a fast paced environment delegating tasks, overseeing work and development.

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  nuun hydration

  • United States
  • Wellness and Fitness Services
  • 1 - 100 Employee

  • Creative Director / Design Lead

    • Aug 2010 - Aug 2011

    Developed brand from niche startup product to a market-leader in sport hydration. Designed and directed all digital and print creative. Led UX/UI design of adaptive-web ecommerce site and all marketing efforts contributing to 3 year revenue growth of 923%, making the Inc. 500 List of America's Fastest Growing Companies in 2010. • Led affiliate agency through complete rebrand and led design and deployment across all brand touchpoints with mass consumer acceptance and continued month-over-month sales growth.

  • Senior Designer

    • Jan 2006 - Aug 2010

    • Promoted from Designer to Senior Designer as sole in-house creative, reporting directly to the CEO.• Developed a comprehensive visual brand strategy, led all digital and print design, UX/UI for adaptive-web ecommerce site.• Shot, edited, proofed and directed all product and lifestyle photography.• Produced packaging and label design, merchandising and displays, brochures, training materials, email newsletters, trade show architecture and graphics.• Managed projects from concept to completion with initial ideas, layouts copy writing, proofreading, printer quotations, press checks, and final printed pieces. • Traveled to all tradeshows and key events to ensure a meticulous on-brand presence while leading event teams, interacting with consumers and retailers, answering questions and handling sales transactions.

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  blueseventy

  • Seattle, WA

  • Lead Designer

    • Jan 2006 - Jan 2008
    • Seattle, WA

    As design lead and Assistant to the US Sales Director, I helped build the organization into the market leading triathlon wetsuit brand, while simultaneously leading all design and marketing activities for Nuun.• Led complete rebrand of global corporate identity across all brand touchpoints: product, packaging, digital and print design, ecommerce website, marketing, tradeshow exhibits. • Directed all brand imagery, photography, and global marketing campaigns.• Managed simultaneous projects in a fast paced, demanding environment, keeping them mistake-free, on-budget and on-time.• Traveled to multi-day tradeshows and events and demonstrated products to consumers and retailers, answered technical questions, handled sales transactions and assisted with swim fits and athlete relations.

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  Washington Athletic Club

  • Seattle, WA

  • Graphic Designer - Internship/Freelance

    • Oct 2003 - Apr 2004
    • Seattle, WA

    Worked effectively with in-house Publications Department to meet goals and deadlines on simultaneous projects. • Developed print media for advertising and promotional purposes across departments and for publication in WAC’s monthly magazine. • Carried independent projects from concept to production, satisfying editor, art director and printer specifications.