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Brandon Basse
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- Leadership
- Business Strategy
- Management
- Microsoft Office
- Marketing Communications
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Bio
Credentials
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Member
Institute of Managers and Leaders Australia and New ZealandApr, 2022- Apr, 2026 -
Public Speaking: Energize and Engage Your Audience
LinkedInAug, 2021- Apr, 2026 -
Business Development: Strategic Planning
LinkedInJul, 2021- Apr, 2026 -
Excel Formulas and Functions Quick Tips
LinkedInJul, 2021- Apr, 2026 -
Key Account Management
LinkedInJul, 2021- Apr, 2026 -
Leadership Fundamentals
LinkedInJul, 2021- Apr, 2026 -
Leadership Tips, Tactics and Advice
LinkedInJul, 2021- Apr, 2026 -
PowerPoint: Eight Easy Ways to Make Your Presentation Stand Out
LinkedInJul, 2021- Apr, 2026 -
Project Management Foundations: Ethics
LinkedInJul, 2021- Apr, 2026 -
Sales Fundamentals
LinkedInJun, 2021- Apr, 2026 -
Speaking Confidently and Effectively
LinkedInJun, 2021- Apr, 2026 -
The Six Morning Habits of High Performers
LinkedInJun, 2021- Apr, 2026 -
Certified Lubrication Specialist (CLS)
TotalEnergiesNov, 2020- Apr, 2026 -
HACCP - Food Safety
TotalEnergiesMar, 2020- Apr, 2026 -
Defensive Driving
National Driver Education - AustraliaOct, 2017- Apr, 2026
Experience
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Puma Energy
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Lae, Papua New Guinea
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Retail Territory Manager - Momase
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Dec 2023 - Present
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Lae, Papua New Guinea
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Trukai Industries Limited
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Port Moresby, Papua New Guinea
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Area Sales Manager
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Jul 2022 - Nov 2023
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Port Moresby, Papua New Guinea
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Pacific Industries Ltd
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Port Moresby
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Channel Sales Manager - HoReCa
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Sep 2021 - Jul 2022
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Port Moresby
In this role, I led the development and executions of strategic sales and marketing plans across all brand channels, expertly understanding customers/targets to deliver experiences in line with requirements. Some of my key achievements include: • Transformed 80% of Coke dominant market to serve PepsiCo products, utilizing targeted marketing campaigns and effective channel management.• Cultivated key relationships with stakeholders to influence major business decisions, assisting with sustaining long-term success.• Designed and executed customer experience roadmaps to ensure boosted engagement, satisfaction, and retention.• Succeeded in driving profitable new product development (NPD) to market.• Optimized prices to generate sales on specific channels.
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TotalEnergies
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Port Moresby, Papua New Guinea
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Shop Food Services and Marketing Executive
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2020 - 2021
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Port Moresby, Papua New Guinea
At this organization, I headed marketing, sales, and retail brand management for the expanding portfolio of Total Energies. Some of my key accomplishments include:• Oversaw food safety regulation adherence at all locations, expertly piloting HACCP system. • Obtained HACCP Australia accreditation for all service stations.• Launched new design mobility concept for Total Energies.• Introduced new brand campaign for 'Lubricants, ' securing billboard advertising to expand audience reach.• Headed all social media marketing for franchise, identifying current and emergent trends to gain heightened following and increased sponsorship.• Managed PR, regularly featuring new business developments within prominent media sources.• Recognized by news sources for Total rebranding efforts.
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Coca-Cola Amatil
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Port Moresby
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Account Manager - HORECA & Petroleum Channel
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2018 - 2020
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Port Moresby
Here, I led large-scale channel management, overseeing 262 accounts (hotels, restaurants, cafés, and service stations) for Horeca and petroleum channels with total net value of $1M in annual drink sales. Some of my key accomplishments include:• Closed $1.2M unit case sales in 2019 with 2% of overall coke sales from Horeca Channel.• Supervised performances of two direct reports (Sales Representatives), offering expert advise in effective use of company tools to achieve optimum sales.• Recognized as Lead Sales Trainer in 2019 for spearheading first ever Coca-Cola Amatil Sales Academy.• Served as Key Account Manager for three months, overseeing six major accounts as well as upper and lower-level staff of more than 30 individuals with daily sales operations.
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British American Tobacco
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Lae Papua New Guinea
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Trade Marketing Representative
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2016 - 2018
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Lae Papua New Guinea
Here, I ensured correct and strategic implementations of FIFO principles for stock, managing two key accounts and eight patch markets. Some of my key accomplishments include:• Collaborated with Assistant Regional Manager to execute plans and develop monthly forecast volumes.• Launched "Dial a smoke campaign" with management team, heightening market sales after hours.
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South Pacific Post Limited
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Port Moresby, Papua New Guinea
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Advertising Sales Executive
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2015 - 2015
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Port Moresby, Papua New Guinea
Create Business Relationship with clients, Researching the market on related products and services, and Presenting the products or services in a structured professional way face to face.
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PNG FM Limited
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Port Moresby
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Copywriter
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2014 - 2015
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Port Moresby
Developed and innovated advertising concepts and scripts for clients' commercial jingles and marketing advertisements.
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Education
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Divine Word University
Bachelor's degree, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES -
Port Moresby National High School
High School Diploma, Science Major
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