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Bram Sunjaya is a seasoned professional with a Master's degree in Marketing/Marketing Management and a Bachelor of Science in Industrial Engineering. He has extensive experience in sales, marketing, and management, having worked for prominent companies such as PT. Astra Honda Motor, PT. Suzuki Indomobil Sales, and PT. Nissan Motor Distributor Indonesia. Bram has a strong background in network development, sales planning, and dealer management, with expertise in analyzing market trends, developing sales strategies, and building strong relationships with dealers and distributors.

Experience

  • Hino Motors Sales Indonesia
    • Greater Jakarta Area, Indonesia
    • Dealer Development Manager
      • Oct 2018 - Present
      • Greater Jakarta Area, Indonesia

      As a Dealer Development Manager coordinate of 3 sections:Network1. Prepare Network Development Plan, yearly and midterm for all area in details region and level facility2. Study Market situation and potentiality in all area Network Development purpose3. Study and understand with 3S operation in general and coordinate with 3S team for Network Development purpose4. Study and Benchmark Competitor Network Development activities and policies, purpose new countermeasure if needed5. Monitor and report routinely Network Development achievement6. New Dealer Evaluation for 3S achievement, organization also 3S activity (Monitoring)7. Socialize and communicate with all dealers related with Network Development planning, policy, and activity8. Controlling standardization to all dealer with Corporate IdentityCS SOP1. Develop and improve SOP on dealer, review SOP and purpose change based on current situation.2. Support related Department / Division for implementation Policy.3. Establish the Job Description for the position in dealers.Database Management (Hoyu)1. Provide process improvement in data validation process to develop customer database management and ensure marketing database is well maintained in the system.2. Support dealer to increase their sales performance by utilize database (create classification based on unit in operation) to set up priority customer.3. Making Dealer Performance Analysis & give feedback to all dealer in nation wide based on their achievement.4. Presenting Hoyu Marketing activity progress, result & next action to dealer frontline in order to implement Hoyu Marketing activity in Dealer Operation.5. Monitoring Dealers Activity by Monitoring Hoyu Marketing Activity (Monthly) based on 7 step Hoyu Marketing Activity (Manpower, Database, Classification, Set Up Priority, Visit Activity, Follow Up, Evaluation & Result).6. Make Monthly Evaluation Report, as Internal Report to Superior & BOD PT. Hino Motors Sales Indonesia.

    • Fleet Sales Manager
      • Oct 2017 - Sep 2018

      1. Establish fleet sales management strategy: setting goals, providing sales support and training, creating or updating the sales strategy, and monitoring results.2. Accomplish these objectives through planning, organizing, coordinating, and measuring the activities of fleet sales department.3. Help set-up appropriate fleet sales processes and procedures within Nissan Motor Distributor Indonesia and its dealer network to ensure efficient, effective, and compliant way of conducting fleet business.4. Establish long lasting relationship with fleet business partners.5. Enlarge Nissan fleet sales (including spare-part and service) business in Indonesia

    • Area Manager
      • Apr 2016 - Sep 2017

      CAR FLOWa. Monitor, develop and implement sales initiatives within the dealer network to maximise sales and profit growth through carflow.b. Analyze and identify opportunities that will increase NISSAN / DATSUN competitiveness & market potential.c. Ensure lead performance metrics covering volume and model line/mix profitability are developed and that the ongoing efficiency of fixed and variable selling expenses is maximised to support sales strategies.d. Review and analyze sales report (such as: SPK, exhibition, DO movement, Retail & Wholesales data) and financial statement condition to monitor financial strength and compliance with agreement.e. Ensure dealer performance targets are set and performance is tracked, communicating key outcomes and gaining standardization and consistency across the region.SALES ACTIVITY PLANNINGa. Make sure outlets provide comprehensive monthly and quarterly sales activity planningb. Advise outlets for effective / efficent sales activity planningc. Review marketing and advertising plans for dealerships and assesses current effectiveness of their efforts.d. Plan, budget and monitor the promotion of sales actions and achievements to ensure consistent improvement of sales, methods, costs and results.SALES ACTIVITY CONTROLa. To control in detail manner the implementation of leads managementb. To analyze leads data to come up with a very accurate forecastc. To do actions to increase both leads and succes ratios to increase salesSTRONG RELATIONSHIP 3RD PARTYa. Work with dealers to always have good relationship with Leasing for credit salesb. Meet with leasing panels to understand the situation and improvements neededc. Work with dealers to build strong used car network / partnershipDEALER DEVELOPMENTa. Initiate Kaizen activity base on Genba finding.b. Conducting Dealer Performance Review (DPR) to ensure dealer operational standardization.

  • PT. MNC Sky Vision
    • Greater Jakarta Area, Indonesia
    • Dealer Departement Head
      • Apr 2015 - Apr 2016
      • Greater Jakarta Area, Indonesia

      As Dealer Departement Head, I responsible to:1. Monitoring daily sales activity in Dealer in region Jakarta, East Java, Sulawesi, and Papua.2. Maintain and develop existing Dealers and recruiting new Dealer in East Region.3. Recruitment and managing Area Sales Managers, Account Executives, and supporting staffs.4. Achieve monthly and yearly target, and being responsible to Dealers in East Region business growth.5. Deliver department budget projection to the management and ensure efficiency and effectiveness in spending sales and operation cost.6. Monitoring stock and being responsible for the safety of company’s assets.7. Provide dealer sales and analysis for dealer marketing plans and strategies.8. Analyze, implement and manage dealer marketing promotion and sales activity.9. Give product knowledge, business knowledge to the dealer.10. Give motivation and training to sales people so they can do their job in high performance and can achieve the target.

  • PT. TC Subaru
    • Greater Jakarta Area, Indonesia
    • Branch and Dealer Development Manager
      • Apr 2013 - Mar 2015
      • Greater Jakarta Area, Indonesia

      As Branch and Dealer Development Manager, I responsible to:1. Find new dealer in selected area.2. Analyze market to develop area (Branch and Dealer Area).3. Maintain good relationship with dealers.4. Do dealer visit and routine check to dealers for make sure still in line with our standard.5. Facilitate strategic partners' resources to assist in the sales process.6. Supervise for set up and renovation showroom.7. Maintain any branch and showroom development.

    • Indonesia
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • DND and Sales Planning Assist. to Section Head
      • Dec 2012 - Apr 2013

      Sub ordinate 3 Sub Section: Network Development, Salesman Control and Data Analyze, and Sales Support. Network Development: 1. Control and create network regulation for each area. 2. Manage showroom development and corporate identity. 3. Develop balanced score card to ensure each company is still following Suzuki standard. Salesman Control and Data Analyze: Analyze sales force data, number of outlet, and selling unit to increase sales unit with create and develop attractive incentive, such as: Salesman Salary Support, Salesman Incentives, Dealer Incentives, Tour Incentives, etc. Sales Support: 1. Calculate and propose dealer collateral to support Sales Dept. and Logistic Dept. in term of unit shipments and increase selling unit. 2. Make sure every proposal and bill is come on time to support dealer activities.

    • Network Planning and Evaluation Head
      • Mar 2011 - Nov 2012

      1. Create and supervise network regulation for Dealer throughout Indonesia. 2. Increase direct sales with conduct and create Agreement for new company. 3. Analyze and evaluate sales productivity, market share, and number of outlet every region to find out which areas should be added the dealer or company and in order of PDCA (Plan-Do-Check-Action) circle and continuous improvements. 4. Increase sales productivity by conduct training to achieve higher profit and market share. 5. Supervision area by area to increase direct sales with invite dealer for became Suzuki World Motorcycle and Suzuki Premium Shop. 6. Coordinate with Accounting Department and Legal Department in order to conduct Dealer Agreement. 7. Analyze and evaluate sales productivity, market share, and number of outlet every region to find out which companies should be added the number of canvassing car.

    • Field Area (Supervisor / Coordinator)
      • Mar 2010 - Mar 2011

      1. Conduct small-middle-big event in areas to increase brand image. 2. Increase sales volume to achieve higher profit and market share. 3. Supervision area by area to create sales program and analyze day-to-day market condition and competition by area and by product category. 4. Develop regional sales campaign to achieve monthly target and evaluate it in order of PDCA (Plan-Do-Check-Action) circle and continuous improvements. 5. Coordinate with Distribution Department in stock and distribution management to maximize sales with minimum lost opportunity. 6. Support SWM (Suzuki World Motorcycle) / SPS (Suzuki Premium Shop) in administration related to the dealership and databases.

  • PT. Astra Honda Motor
    • Greater Jakarta Area, Indonesia
    • Area Sales Supervisor (Supervisor / Coordinator)
      • Aug 2008 - Mar 2010
      • Greater Jakarta Area, Indonesia

      1. Look after assigned areas to achieve sales volume and market share. 2. Analyze day-to-day market condition and competition by area and by product category. 3. Develop regional sales campaign to achieve monthly target and evaluate it in order of PDCA (Plan-Do-Check-Action) circle and continuous improvements. 4. Coordinate with Logistic Department in stock and distribution management to maximize sales with minimum lost opportunity. 5. Support main dealers and dealers in administration related to the dealership and databases. 6. Supervisiory to dealer, main dealer, competitor, and market to get CI database. 7. Conduct PIC dealer training in order to develop area.

    • Marketing Data Processing Assistant Manager (Manager / Assistant Manager)
      • Mar 2006 - Mar 2008
      • Bandung

      1. Develop excellent working relationships with distributor to achieve business objectives. 2. Leverage on in-depth understanding of retailer dynamic, shopper/consumer knowledge, merchandising opportunities, retailer promotion/events opportunities. 3. Develop and implement annual Joint Business Planning and business review with retailer/distributor. 4. Create sales forecast (monthly, quarterly, and annualy). 5. Calculate medical representative bonus and commission each area in Indonesia. 6. Create and analyze Sales Report Growth to Marketing Director (weekly) to determine backbone product.

Education

  • 2006 - 2008
    Universitas Kristen Maranatha Bandung
    Master's degree, Marketing/Marketing Management
  • 2001 - 2006
    Universitas Katolik Parahyangan
    Bachelor of Science (B.Sc.), Industrial Engineering

Suggested Services

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Industry Focus. “Motor Vehicle Manufacturing”

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