Experience

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  PepsiCo

  • Marketing Manager - Pepsi Lipton Partnership

    • Jun 2021 - Present

    Led commercial marketing growth strategies & brand programming for the $3B Pepsi Lipton Partnership portfolio of brands (Pure Leaf, Lipton, Brisk, and YACHAK) across the US.-Managed customer relationships and shopper-marketing activations for across national retailer landscape.-Facilitated joint business planning process with key customers including innovation sell-in, on-shelf portfolio optimization, shopper-marketing plan development/ execution, and performance evaluation. -Brand Manager for YACHAK Yerba Mate managing brand re-launch and all brand touchpoints including new flavor development, consumer facing PR and advertising (social channels, sampling), and in-field execution.

  • Sr. Brand Activation Analyst

    • Apr 2019 - Jun 2021

    Led timely, cost-conscious development of hundreds of market activation assets across 40+ PepsiCo beverage initiatives (innovations, promotions, consumer engagement programming). -Brand lead on Water+ (Aquafina, Bubly, LIFEWTR), Energy (Rockstar, Mtn. Dew Energy), Whitespace Brands (Neon Zebra, Driftwell), and Hispanic BU (Man Sol, Champion league partnership)-Managed cross-functional partners and aggressive go-to-market timelines to ensure program launch timing.-Partnered in the development of “Moment of Choice” activation principles, a core process improvement to inform creative development and enhance in-store communication effectiveness.

  • Sales Strategy Analyst - Merchandising and Execution

    • Jul 2017 - Mar 2019

    Supported the development of national merchandising strategy including innovation integration, on-shelf portfolio optimization, and in-store displays as part of the newly created Perfect Store team.

  • National Sales Strategy Intern

    • Jun 2016 - Jul 2017

    Researched, authored, and presented to senior executives in PBNA’s largest family-owned franchise operation, a cross-functional analysis identifying strategic and operational opportunities to combat challenges of Coke USA’s national bottler refranchising transformation.

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  BODYARMOR SuperDrink

  • Baltimore, Maryland Area

  • Sales and Marketing Intern

    • May 2015 - Sep 2015
    • Baltimore, Maryland Area

    Experienced hands-on consultative selling including account management, lead generation, and post-sales service in the field for one of the then fastest growing brands in the industry.