Experience

• 

  Townsquare Interactive

  • United States
  • Advertising Services
  • 500 - 600 Employee

  • Product Owner

    • Apr 2022 - Present

    Manage three digital products and their support teams. Local Targeting and Retargeting, which are subscription-based, programmatic digital ad products; while the Townsquare App is a SaaS customer relationship manager (CRM) product we offer to business owners.

  • Digital Solutions Analyst

    • Aug 2018 - Apr 2022

    Promoted to Retargeting Ads Team Lead. Manage team of 4 handling 6,500 active campaigns with $7.8MM in annual revenue. Programmatic liaison between 120 account managers and 15 designers. Grown campaigns from 800 to over 6,500 with 97% retention rate. Manage demand-side platform, determine campaign goals and KPIs, establish buying strategy, develop ad content, tag & traffic ads, build audiences. Employ A/B split testing to improve metrics.
    
    Analyze ad platform metrics and budget pacing. Optimize in-flight campaigns and perform billing reconciliation. Distill data into spreadsheets to share actionable reports with account managers, clients and stakeholders. Regularly work inside Xandr, AppNexus, TapClicks, Facebook Ads Manager, Matchcraft, Google Ads, Google Analytics, Datorama, Domo, Excel, Adobe.

  • Senior Digital Marketing Specialist

    • Apr 2017 - Aug 2018

    Promoted twice in this position. Managed a book of business with 250 small businesses across the U.S. providing client services, developing marketing campaigns and managing websites (CMS). Maintained average monthly customer retention rate of 97.2% (2.8% churn average). Focus areas:• Website management• Analytics & reporting• SEO & SEM• Client relations• CRM solutions• Google My Business• Ad campaigns• Copywriting & content• Team training

• 

  Creative Circle

  • Charlotte, NC

  • Marketing and Presentation Designer

    • Feb 2017 - Apr 2017
    • Charlotte, NC

    Created high-quality marketing content for web, graphic, presentation, video and copy.

• 

  Team Church

  • Director of Media & Communications

    • Sep 2005 - Dec 2016

    Developed and executed strategies for all media and communication channel deliverables. Hands-on director of three teams consisting of three managers and 32 reports. Produced new weekly content under tight deadlines for digital, video, and print publications. Deliverables included:
    
    • Project management
    • Presentation creation
    • Web content management
    • Mobile app management
    • Print publications
    • Social media publishing
    • Graphic design
    • Digital and video marketing
    • Email remarketing
    • Analytics reporting
    
    Managed department budget. Developed training programs for staff and volunteers to ensure all processes could be replicated and scaled.
    
    Cross-departmental project manager. Led other department heads in developing marketing strategy and tactics while setting production timelines for delivering digital and print media.

  • Media Production Manager

    • Sep 2000 - Sep 2005

    Recruited to this start-up organization to establish strong digital media position and scale their digital and print media delivery. Recruited and managed team of 18 people to develop: video production, live presentations, print publications, marketing, websites, social media channels, SEO, digital newsletters, digital signage, email campaigns, CRM database.

• 

  Rexus Corporation

  • Charlotte, North Carolina, United States

  • Sales Manager

    • Sep 1997 - Sep 2000
    • Charlotte, North Carolina, United States

    B2B pre-employment, background screening services to large companies including: Coca-Cola, Sprint, RR Donnelley and Robert Half. Managed clients and sales representatives on both East and West coasts. Doubled company’s annual revenue in two years.

• 

  ADT

  • Charlotte Metro

  • Salesperson

    • Jan 1995 - Sep 1997
    • Charlotte Metro

    Residential security system sales.