Experience

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  Brooks Village Green Homes

  • Johnson City, Illinois, United States

  • Senior Sales Executive

    • Jan 2020 - Present
    • Johnson City, Illinois, United States

    Selling and Marketing high-quality manufactured, modular and site-built homes.

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  Bernstein Painting, LLC

  • Mulkeytown/Carbondale, IL

  • Director of Sales & Marketing

    • Oct 2018 - Jan 2020
    • Mulkeytown/Carbondale, IL

    Interior/Exterior Commercial, Industrial and Residential Painting and Carpentry • Responsible for all inbound and outbound Sales, Marketing and lead generation initiatives• Oversee marketing agency efforts for Web, Print, Electronic and Social Media efforts• Initiate and negotiate partnership opportunities with relevant retailers, material suppliers and tradesmen• Cold call and solicit establishments requiring interior and/or exterior refurbishment• Represent company in local BNI networking group• Explore expansion efforts into contiguous markets

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  OPERR Technologies, Inc.

  • Flushing, NY

  • Sales and Marketing Supervisor

    • Dec 2017 - Jun 2018
    • Flushing, NY

    • Responsible for creating, launching, testing and supervising new-to-market sales and marketing strategies• Work with software developers to define and refine platform features• Oversee in-house designer for the creation of sales and marketing materials and website development• Create sales training program and supervise junior sales people• Cold call and solicit sales appointments with livery car bases • Explore new marketing and promotional opportunities with livery car industry affiliated businesses

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  Peace of Mind Technologies, LLC

  • New York, NY

  • Marketing Manager

    • Jul 2016 - Dec 2017
    • New York, NY

    • Responsible for all corporate marketing initiatives including new product launches and retention campaigns• Curated and created original content for distribution via white papers and email for account acquisition and retention efforts• Project managed branding and marketing initiatives for new product introduction• Created email lead generation and acquisition and retention campaigns via HubSpot email platform• Launched new account Welcome boxes and client Service Scorecards • Managed vendor agencies responsible for the design of all collateral, advertising, sales aids, and marketing material• Arranged client and prospect dinners, special events, and new product demonstrations • Familiar with HubSpot, Salesforce and CAN-SPAM compliance

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  Bellavia Blatt, Andron & Crossett, PC

  • Mineola, NY

  • Director of Client Communications (Marketing & Business Development)

    • May 2013 - Jun 2016
    • Mineola, NY

    Law firm specializing in representing automobile and boat dealerships nationwideGenerated almost $1,000,000 in new business in fewer than nine monthsDesign, develop and implement marketing initiatives for the firm’s four business groups and key practice areasServe as liaison with outside Marketing, Advertising and Design agenciesOversee development of new website and maintenance and update of existing sitesFacilitate and oversee corporate communications activitiesSupervise collateral development and direct mail initiatives Train, develop and supervise Client Services Representatives

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  Mobileye

  • Westbury, NY

  • Director of Marketing

    • Apr 2012 - May 2013
    • Westbury, NY

    Manufacturer and distributor of vision-based vehicle collision avoidance systems Responsible for all aspects of Marketing, Promotions and Public Relations for the United States and CanadaResearch opportunities for introducing new brand and product category into marketplaceWork with freelance designer to create all sales collateral, promotional materials, displays and print ads• Write copy for and help design new Mobileye Aftermarket website• Oversee all trade show and exhibit activities including booth design and logistics• Prepare and monitor budget for Retail and Fleet channels

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  Bi-County Mailing/Direct Printing Connection

  • Account Executive

    • Mar 2009 - Apr 2012

    Prospect, create proposals for and solicit accounts for printing and direct mail services

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  Overseas Military Sales Corporation

  • Product Marketing Manager

    • Feb 2008 - Feb 2009

    International distributor of Chrysler and Ford vehicles on U.S. Military bases worldwideWorked with team to develop product and marketing strategies for product line Prepared sales training presentations on new products and programs as well as field communications and event guides for offers and promotions Ensured consistent brand image in development and execution of all advertising and promotional materials Administered internal sales and special pricing programsPrepared, updated and distributed production charts and notifications, monthly rebates, financing and other offers Monitored and reported on competitive environment at product, manufacturer and industry levels and prepared weekly communications on product, brand and industry news, product sell sheets, inventory specials, etc.Prepared, routed, tracked and advised stakeholders on vehicle orders through management of global vehicle inventory Communicated regularly on technical and pricing issues, vehicle availability, etc.Attended to special requests from the Field and Corporate offices for individual promotional support Coordinated with e-marketing brand program and offer presence on OMSC and partner Web sites as well as maintain product and program information on company intranet site Tracked and reported on Agent and Consumer promotions

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  Long Island Children's Museum

  • Director, Marketing and Membership

    • Jun 2005 - Feb 2008

    All Marketing, Advertising, Direct Marketing and Promotions functions to increase General Admissions and Membership sales. I was also responsible for IT and Operational functions for the organization.

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  American Consumer Shows

  • Director of Marketing

    • Dec 2003 - Dec 2004

    Multi show promoter and producer of consumer Baby & Toddler Expos and Home & Garden Expos. Created multi-faceted media plans for advertising and promotion campaigns in several markets Investigated advertising strategies and potential new vehicles Negotiated media buys Secured sponsors and created, negotiated and managed sponsorship packages Supervised internal and freelance creative designers Responsible for overall creative design of campaigns as well as DM pieces, postcards, collateral and sales and marketing tools Tracked campaign results and performed post-show analysis Procured lists for direct mail efforts and supervised database management to attract both exhibitors and attendees Managed exhibitor retention programs Buillt and supported American Consumer Shows brand via new logo creation and print and broadcast tagging Oversaw web site creation and maintenance

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  Broadview Networks

  • Director, Alternate Channels Marketing

    • Jan 2000 - Sep 2001

    Recruited experienced telecom agents to represent Project managed development of company’s new ISP sign-up disc and Internet e-commerce initiative Researched, initiated and managed e-agent and web agent aggregator programs Oversaw content of public external Internet web site and company intranet Supervised public relations and the creation of releases Assisted with new product development and launch of VoDSL, T1 and remote call forwarding services Marketing department representative to Technology Committee Co-manage community affiliate marketing program Participated in development of agent contracts and compensation plans Developed, with advertising agency, numerous collateral pieces including brochures, recruitment letters, trade show booth graphics, retail POP boxes, pamphlets, posters and advertising Managed all aspects of company trade show program and hospitality suite Planned sales incentive and President’s Club awards programs and sales kick-off meeting

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  Prism Communications Services

  • Manager, Sales Development

    • Jan 1999 - Jan 2000

    Provided marketing support to sales channel development Created and managed retail computer store sell-through sales strategy Trained and supervised retail detail personnel Recruited, negotiated and managed VAR agents and retail relationships Managed COOP and MDF programs Assisted in the creation of POS and collateral materials Helped plan national rollout of Prism services

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  Quantex Microsystems

  • Marketing Manager

    • Jan 1997 - Jan 1999

    Assisted in the research, development and creation of a new chain of computer stores Created and managed partnerships with commercial software developers for in-store demos and joint marketing campaigns Assisted in creating new computer peripheral product line and investigated, created and managed channel distribution programs Managed development of peripheral sales section of company web site Liaison to internal component distribution company for new product line rollout Participated in the selection of marketing communications design firm and helped oversee development of collateral materials Supervised and directed two marketing coordinators

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  P.F. Collier, L.P.

  • Manager of Sales Development & Training

    • Jun 1994 - Jun 1996

    Set-up contractual relationships for outsourcing the printing of broadsides and sell sheets Responsibility for quality assurance of direct marketing programs and materials Created and implemented national OTC sales and appointment programs Researched, negotiated and coordinated all sales and appointment locations Managed new lead generation programs, i.e.: card packs and take one-boxes Trained sales managers and representatives in lead generation techniques Helped recruit, hire and train Regional Marketing Managers Investigated new products, strategic alliances and marketing opportunities Worked to develop marketing agreements with companies such as Philips and Fleet Bank Supervised the creation of sales aids and collateral materials Managed company exhibit program and sourced, negotiated and helped re-design new displays Liaised between sales, customer service, credit and collection departments Created and produced training and sales presentation videotapes

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  Encyclopaedia Britannica, NA

  • Division Marketing Manager

    • Apr 1988 - Jun 1994

    Negotiated, booked, scheduled and set-up kiosks and exhibits in malls, fairs, festivals and shows Serviced and/or recruited national, regional and local marketing accounts such as Waldenbooks, Sears, Genovese Drug Stores and IKEA Planned and implemented a variety of Britannica mall promotions Researched and evaluated new sales and marketing opportunities Trained sales representatives and new managers in local marketing lead generation Developed sales and marketing programs for ethnic markets Monitored sales, promotion and display inventory and materials

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  Viacom Cablevision of Long Island

  • Production Assistant

    • Oct 1984 - Apr 1987

    Managed technical and aesthetic aspects of television productions for local origination channel TV6 Directed and edited studio, ENG, remote productions, promos and PSAs Assisted Marketing department with free-preview weekends Helped Marketing create bill stuffers and on-air promos for local origination programming Designed and implemented research surveys of customer viewing habits for TV6 Operated master control for local origination channel and inserted spots on satellite services