Okay, let’s tackle this. So Brad Smith has a strong background in leadership development and executive coaching. His education from Iowa State University - Ivy College of Business is respectable. Skills like executive coaching, leadership development, and strategy are in demand. Location is Carrollton, Texas, which is a mid-sized city. Considering his skills and education, I estimate his hourly rate to be around $125, which is lower than what experts in large cities like New York or San Francisco might charge, but still competitive for a mid-sized city like Carrollton.