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Brad Sippel is a seasoned planner with 20+ years of experience in community development, land use planning, and transportation planning. He has worked for various government agencies, non-profits, and private companies, providing expertise in research, policy development, and project management. Sippel holds a Master of Science in Urban and Regional Planning from the University of Wisconsin-Madison and a Bachelor of Arts in Political Science and Environmental Science from the University of Wisconsin-Eau Claire.

Credentials

  • AICP - American Institute of Certified Planners
    American Planning Association
    Jun, 2018
    - Apr, 2026
  • AICP Certified
    American Institute of Certified Planners
    Jun, 2018
    - Apr, 2026

Experience

    • Community Development Planner
      • Aug 2022 - Present
      • United States

  • Wisconsin Department of Transportation
    • Madison, Wisconsin, United States
    • Urban and Regional Planner, Advanced
      • Feb 2021 - Aug 2022
      • Madison, Wisconsin, United States

  • City Of Wausau
    • Wausau, Wisconsin
    • Planner
      • Aug 2017 - Feb 2021
      • Wausau, Wisconsin

      • Research and make recommendations regarding public policy and decisions about the physical, social, and economic development of the city.• Provide design input on local, regional and state transportation projects with a focus on multimodal and active transportation needs and transportation equity and accessibility. • Compose grant applications for housing and community development programs, transportation projects, and other projects or programs that implement City plans.• Analyze and recommend action on zoning map and text amendments and conditional use applications.• Provide staff support, professional advice, and technical assistance to numerous City committees.• Create reports and presentations for City committees.• Provide design, planning, and policy input to City staff and developers on projects and programs.• Recommend ordinances and policies to implement long-range goals of the City’s adopted comprehensive plan and other plans.• Provide planning and design input on development projects to department heads, economic development committee members, City staff, and the Mayor.• Serve as project manager for master plans and strategic plans with hired consultants to develop project scope, communicate with consultants and stakeholders, create public participation plans, set timelines, and ensure the project results in a valuable product within time and budgetary constraints.• Negotiate and administer contracts with consulting firms on planning and design projects.• Administer grants, following federal grant reporting requirements and ensuring projects comply with grant conditions, federal requirements, and performance metrics.

    • Planner
      • Aug 2015 - Aug 2017
      • Wausau, Wisconsin Area

      • Led and completed comprehensive plan updates for local governments.• Prepared regional plans for the ten county north central Wisconsin region, including the North Central Wisconsin Regional Bicycle and Pedestrian Plan and the North Central Wisconsin Comprehensive Economic Development Strategy.• Assisted local governments with a variety of planning needs, such as long-range comprehensive planning, economic development planning, zoning, and grant writing.• Created and maintained public engagement strategies for plans, including public input workshops, presentations, a web survey, online mapping activity, social media, and an interactive website.• Advised plan commissions in public hearing and adoption procedures for comprehensive plan updates.• Developed surveys for public engagement in plans.• Organized and led public input sessions and other public engagement strategies for planning efforts.•Gathered and interpreted data, public input, existing conditions, and forecasts to include in planning studies.• Assisted local governments with economic modeling data.

  • City of Evansville
    • Evansville, WI
    • Planning Intern & Interim Community Development Director
      • Jan 2014 - Aug 2015
      • Evansville, WI

      • Served as advisory staff to the Plan Commission and the Economic Development Committee for development applications, zoning map amendments, site plan approvals, and comprehensive plan updates.• Updated Evansville’s Smart Growth comprehensive plan in consultation with City Plan Commission and Economic Development Committee by using a combination of research and public engagement techniques.• Coordinated and assisted with the City’s development review process, requiring site investigation and evaluating project proposals with architects, engineers and developers. • Composed and presented staff reports directed to decision-makers regarding zoning map amendments, ordinance amendments, conditional use permits, and site plans.• Facilitated both public meetings and internal development staff meetings.• Researched and interpreted local, state and federal plans, laws, policies and regulations to determine their application.• Wrote a Public Participation Plan for the Smart Growth Plan update that was adopted by the Plan Commission.• Served as the primary point of contact for public inquiry regarding development, permitting, zoning, land use, and floodplain management.• Successfully drafted and passed a zoning map amendment ordinance.• Successfully coordinated the five year recertification process for the Federal Emergency Management Agency (FEMA) Community Rating System, meeting the deadline with limited staff.• Created a land use inventory for the City of Evansville.• Updated the City GIS database with conditional use permits and variances.

    • Researcher
      • Jul 2014 - May 2015
      • Madison, Wisconsin

      • Research how coastal communities around the Great Lakes plan for and respond to coastal hazards in their comprehensive and hazard mitigation plans by reviewing and comparing over 50 plans.

    • Retail and Service Manager
      • Oct 2012 - Sep 2013
      • Cambridge, Wi

      • Supervised seasonal employees in the retail and service department.• Managed sports shop processes to provide exceptional customer service, quality mechanical service and maintain efficiency and accuracy.• Created and maintained relationships with community partners and key players in trail and park development.• Assisted in the organization of local rides and cycling events.

    • Operations Assistant, Bicycle Mechanic, Sales Associate
      • Apr 2011 - Oct 2012
      • Beloit, WI

      Assist with store, marketing, and outreach operations. Maintain and build bicycles. Manage bicycle product and work with customers.

    • District Bicycle Technician
      • Feb 2011 - Apr 2011

    • Campaign Organizer
      • Jun 2010 - Nov 2010

    • Security/Front Desk Worker
      • Sep 2006 - May 2010

    • Packer
      • May 2007 - Aug 2009

Education

  • 2013 - 2015
    University of Wisconsin-Madison
    Master of Science (MS), Urban and Regional Planning
  • 2006 - 2010
    University of Wisconsin-Eau Claire
    Bachelor of Arts, Political Science, Environmental Science
  • 2002 - 2006
    Beloit Memorial High School

Suggested Services

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Industry Focus. “Urban Planning”

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