Experience

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  Self-employed

  • Brand and Product Management Executive

    • Jan 2021 - Present

    Over 35 years with a leading automotive company - Experience in brand building and management, new product launches, product planning and development, global brand strategies, business planning and program management.

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  FCA Fiat Chrysler Automobiles

  • United Kingdom
  • Motor Vehicle Manufacturing
  • 700 & Above Employee

  • Head - Ram Light Duty Product Planning

    • Jan 2019 - Dec 2020

    Responsible for nameplate profit and loss including planning, developing and executing short and long term product lifecycle actions. Direct cross-functional teams in execution of global product strategies.

  • Head - Ram Light-Duty Product Marketing

    • Jun 2016 - Jan 2019

    Head of product marketing team for a leading light duty pickup truck. Responsible for nameplate profit and loss, and future product marketing needs including planning, developing and directing launch strategies, tactics, and execution. Direct cross-functional teams in identification, development, and execution of near-term product, volume, and pricing strategies. Foster relationships with dealer principals through ongoing communication regarding marketing strategies.

  • Head - Global Jeep Brand Product Marketing

    • Aug 2015 - Jun 2016

    Led global Jeep brand commercial organization to ensure maximum efficiencies and profit contribution for each region. Responsible for defining global and regional commercial roles and responsibilities as directed by executive management. Directed regional teams in identification, development, and execution of product marketing strategies consistent with global directi

  • Director - Jeep LATAM Product Marketing

    • Apr 2014 - Aug 2015

    Established, mentored and supervised Jeep brand LATAM team in Brazil, including product marketing and communication. Responsible for Jeep nameplate profit and loss, and led product marketing, communication and operations departments. Planned, developed and directed launch strategies, tactics, and execution. Directed cross-functional teams in identification, development, and execution of near-term product, volume, and pricing strategies.

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  Chrysler Group LLC

  • Head - Jeep Mid-Full Size SUV Product Marketing

    • Mar 2012 - Apr 2014

    Head product marketing team for two top-selling SUV nameplates in America. Responsible for nameplate profit and loss, and future product marketing including planning, developing and directing launch strategies, tactics, and execution. Directed cross-functional teams in identification, development, and execution of product, volume, and pricing strategies.

  • Brand Manager - Jeep Grand Cherokee Product Marketing

    • Jul 2009 - Mar 2012

    Led product marketing for the most awarded SUV nameplate in the world. Responsible for nameplate profit and loss, and future product marketing needs including plan, develop and direct launch strategies, tactics, and execution. Directed cross-functional teams in identification, development, and execution of product, volume, and pricing strategies.

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  Chrysler LLC

  • Auburn Hills, MI

  • Manager - Small-Car Product Planning

    • Jul 2006 - Jul 2009
    • Auburn Hills, MI

    Managed strategic product planning and global support for next-generation small-car platform, including identifying market opportunities and consumer needs and reinforcing brand identification. Partnered with parent company, DaimlerChrysler (DC) on first joint small-car platform, developed entirely new product strategy after Daimler exit in 2007, factoring in new cost structure and manufacturing capabilities.

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  DaimlerChrysler

  • Brand Manager - Dodge Ram Truck

    • Oct 2002 - Jul 2006

    Challenged with leading marketing strategy, tactics, and execution for a multi-million-dollar brand. Directed cross-functional teams in identification, development, and execution of near-term product, volume, and pricing strategies. Held P&L accountability for price, volume/mix, shipments, and incentives.

  • Manager - Customer Relationship Management/CRM

    • Mar 2000 - Oct 2002

    Boosted sales, built more profitable customer relationships, set up effective re-selling/up-selling/cross-selling strategies, and improved new client acquisition/customer retention programs; led and executed creation and implementation of first enterprise-wide CRM Data Mining and Modeling strategies. Oversaw million-dollar budget.

  • Manager - International Business Strategy & Planning

    • Oct 1998 - Mar 2000

    Selected to participate on integration resolution team that managed NAFTA and Latin America synergy projects for newly merged global automotive company with combined revenue of $150 billion. Led development of international short and long-term business strategy supported by executive management. Provided strategic product planning, competitive analysis, consumer research, and financial assessment of emerging and developing markets.

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  Chrysler

  • United Kingdom
  • Motor Vehicle Manufacturing
  • 700 & Above Employee

  • Specialist - Marketing Financial Operations / Competitive Financial Analysis

    • Feb 1995 - Oct 1998

    Provided financial control for corporate sales and marketing as well as financial analysis for Canadian subsidiary

  • Supervisor - Industry and Market Planning

    • May 1990 - Feb 1995

    Directed development of the five-year business plan and monthly industry sales forecast for delivery to cross-functional groups in Canada and the U.S. Directed five-member team.

  • Manager - Sales Promotion Services

    • Aug 1988 - May 1990

    Created and executed product information and sales promotion strategic plans and coordinated development of marketing programs for new division. Developed, monitored, and controlled multimillion dollar marketing budget and directed development and execution of agency contracts.

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    • 1900 - 1901