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Bio

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Brad Mcleod is a creative content manager with experience in graphic design, digital media, and communications. He has worked with various teams, including the Saskatchewan Rush Lacrosse Club, Saskatoon Blades Hockey Club, and Canucks Sports & Entertainment (CSE). Brad holds a degree in Communications from Simon Fraser University and a TEFL Certificate.

Experience

    • Canada
    • Spectator Sports
    • 1 - 100 Employee
    • Creative Content Manager
      • Aug 2022 - Present
      • Saskatoon, Saskatchewan, Canada

      Performing graphic design work for the Saskatoon Blades Hockey Club and Saskatchewan Rush Lacrosse Club. Assist in creating content for both teams such including social media graphics & copy, graphics and designs for web and team apps, still & motion graphics for jumbotron.

    • Canada
    • Spectator Sports
    • 1 - 100 Employee
    • Creative Content Manager
      • Aug 2022 - Present
      • Saskatoon, Saskatchewan, Canada

      Performing graphic design work for the Saskatoon Blades Hockey Club and Saskatchewan Rush Lacrosse Club. Assist in creating content for both teams such including social media graphics & copy, graphics and designs for web and team apps, still & motion graphics for jumbotron.

    • Canada
    • Spectator Sports
    • 700 & Above Employee
    • Content Assistant - Motion Graphics
      • Jan 2022 - Apr 2022
      • Vancouver, British Columbia, Canada

      Under the supervision of the Senior Motion Designer, I assist with the production and management of digital assets for web platforms, digital signage, and TV commercials while learning the functions of the content department as a whole. I also assist in brainstorming future static and motion graphic assets for the Vancouver Canucks, Vancouver Warriors and other CSE partners.

    • Canada
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing and Communications Coordinator
      • Jul 2020 - Sep 2020

      I assisted with various communications initiatives and created digital media content, including: • Shooting and editing video features • Creating animation tutorial videos on Adobe After Effects • Writing and researching relevant blog posts • Editing material in Adobe InDesign • Creating graphic design assets for social media platforms

    • Higher Education
    • 1 - 100 Employee
    • English Second Language Teacher
      • Jan 2020 - Mar 2020
      • Prague, Czech Republic

      I worked with English as Second Language learners on a one-on-one and group basis. Preparing original lesson plans and adapting textbook materials, I emphasized the four basic language learning skills: speaking, reading, writing, and listening.

    • Canada
    • Higher Education
    • 700 & Above Employee
    • Digital Media & Communications Specialist - SFU Athletics
      • Aug 2018 - Jul 2019
      • Burnaby, BC

      I am responsible for the creation of a variety of communications and marketing content in support of SFU's 17 varsity athletic teams including: • Written previews, post-game recaps and features • Video features and photography • Maintaining databases of statistics and articles • Live broadcasting for event webstreams • Managing social media accounts • Graphic design

    • Canada
    • Media and Telecommunications
    • 500 - 600 Employee
    • Sports Reporter - Cranbrook Townsman
      • Sep 2016 - Aug 2018
      • Cranbrook, BC

      I covered the local sports scene in Cranbrook, BC, including the WHL's Kootenay Ice, the College of the Rockies PACWEST volleyball program, Cranbrook Bandits American Legion Baseball, Mount Baker Secondary athletics, as well as the many other sports teams and individuals in the community. I was responsible for all sports coverage in the Townsman including: • Conducting interviews and writing 10-12 articles a week • Self-generating ideas for the majority of published work • Copy editing all submitted articles using CP style • Taking, editing and organizing photo archives • Laying out multiple pages for print edition (three times a week) • Posting articles online and promoting them using social media

    • Canada
    • Spectator Sports
    • 1 - 100 Employee
    • Team Photograher
      • Oct 2017 - Jul 2018
      • Cranbrook, BC

      As the team photographer for the Western Hockey League's Kootenay ICE, I was responsible for capturing game action shots at every ICE home game as well as a number of other events and requirements including: • Headshots and other league requirements • In-game sponsorship and promotional photos • Other requested community initiatives

    • Canada
    • Libraries
    • 300 - 400 Employee
    • Shelver
      • Aug 2011 - Sep 2016

      I worked to ensure materials are placed correctly throughout the library by: • sorting and shelving a variety of library materials, including books, periodicals, and pamphlets • revising the order of materials on shelves, maintaining desks, and public areas in order

    • Newspaper Publishing
    • 1 - 100 Employee
    • Managing Editor of "The Tartan Magazine"
      • May 2015 - Jan 2016

      As Founder and Managing Editor, I was responsible for The Tartan’s overall operations, including: • creating initial idea to provide more students an opportunity for publication of long-form writing • formulating detailed business plans and presenting to a committee for approval • organizing/directing general meetings, pitch meetings and Tartan editorial meetings • maintaining a seat on the hiring committee, conducting interviews and hiring • exerting editorial oversight over all copy, with the assistance of the Associate Editors • completing research, conducting interviews, and writing articles with importance to SFU • determining/selecting/editing all content that appeared in the final print and online editions • negotiating with printing companies, as well as organizing circulation and distribution

    • Features Editor
      • Jan 2015 - May 2015

      I oversaw the features section of The Peak student newspaper by: • soliciting and writing long form journalistic articles for the middle spread and back cover • collaborating creatively with and overseeing the work of a production team to lay out the section • researching, conducting interviews, and writing articles with importance to SFU • completing a first edit of all copy (fact checking, libel checking, grammar, spelling, and flow) • curating the online features section on The Peak website, including vetting web comments • regularly posting stories and updates on social media, including Facebook and Twitter

    • Newspaper Publishing
    • 1 - 100 Employee
    • Humour Editor
      • Apr 2013 - Aug 2014

      I oversaw the creation of the Humour section on a weekly basis including: • soliciting / writing humorous content such as cartoons, articles, pictures and parody advertising • collaborating creatively with and overseeing the work of a production team to lay out the section • completing a first edit of all copy (fact checking, libel checking, grammar, spelling, and flow) • curating the online humour section on The Peak website including vetting web comments • regularly posting stories and updates on social media, including Facebook and Twitter

Education

  • 2020 - 2022
    British Columbia Institute of Technology
    New Media Design and Web Development
  • 2019 - 2019
    The Language House Prague
    TEFL Certificate, Teaching English as a Second or Foreign Language/ESL Language Instructor
  • 2011 - 2016
    Simon Fraser University
    Bachelor's Degree, Communications

Suggested Services

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Industry Focus. “Spectator Sports”

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