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Brad Marcus profile image

Brad Marcus

Product Manager at Zumba Fitness LLC
Intro Book
Seasoned digital marketing professional with expertise in affiliate marketing, online advertising, and digital strategy.
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Location
Boca Raton, Florida, United States, US
Skills
  • Affiliate Marketing
  • Online Advertising
  • Web Analytics
  • Digital Marketing
  • Seo
  • Show all
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Bio

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Brad Marcus is a seasoned digital marketing professional with expertise in affiliate marketing, online advertising, web analytics, and digital strategy. He has 10+ years of experience in product management, including roles at Zumba Fitness LLC, KPNetwork, LLC, and CBS Interactive. He holds a Bachelor of Arts degree in Sociology with a minor in Communications & Health Science Education from the University of Florida.

Credentials

  • Pragmatic Marketing Certified
    Pragmatic Marketing
    Sep, 2010
    - Apr, 2026

Experience

  • Zumba Fitness LLC
    • Product Manager
      • Jul 2014 - Present

      Ditch the Workout. Join the Party!

  • KPNetwork, LLC (BetterHealthKare.com)
    • Deerfield Beach, FL
    • Senior Product Manager - Social Media Manager
      • Aug 2011 - Feb 2014
      • Deerfield Beach, FL

      Senior PM for the following web properties: AmericanCreditReport.com, Political.com, Bsaving.com and Sweepstakes.com. • Acquired 365,000 fans while managing the Bsaving.com Facebook page• Increased engagement by 1,500% on the Sweepstakes.com Facebook page• Increased retention by 10% while overseeing AmericanCreditReport.com• Successfully launched Political.com on time, ahead of the presidential election • Full product lifecycle management: Collaborated with executive leadership, marketing, technology, design and customer service in an Agile environment • Planned and executed optimization and enhancements through A/B testing• Provided solutions to improve the user experience, based on competitive analysis, site usage and customer feedback

  • CBS Interactive
    • Fort Lauderdale, FL
    • Associate Product Manager - Producer (CBSSports.com - PGATour.com)
      • Jul 2000 - Aug 2011
      • Fort Lauderdale, FL

      Associate Product Manager for the community, check-in, newsletters and alerts at CBSSports.com. In my 11 years at CBSSports.com I worked in a variety of capacities from producing content to product development and management. • Managed community product that saw 1,000% growth over a five-year period• Tripled ‘Time Spent’ on community product while overseeing the product • Managed a moderation staff of five for the CBSSports.com community• Specced and oversaw the development and testing of community, check-in, newsletter and alert products• Led cross-functional teams, marketing, sales, technology, design and executives, to develop new products using both Agile and Waterfall methodologies • Supplied and analyzed user engagement metrics• Interacted with community users through message board, blog and group postsPrevious responsibilities include:• Working as a web producer for PGATour.com• Building/maintaining microsites surrounding the Super Bowl/March Madness

Education

  • University of Florida
    Bachelor of Arts, Sociology (Minor: Communications & Health Science Education)

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Digital Marketing”

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