Okay, let’s tackle this. So Brad has 58 years of experience, which is extremely long. Typically, business owners with such extensive experience can charge higher rates. However, the industry and location are not specified. Considering the skills listed, such as customer service, management, and strategic planning, which are in demand, but the lack of specific industry or location, I'll estimate a relatively low rate. Maybe around $50 per hour? This is a very rough estimate and may not accurately reflect his true value.