Experience

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  Tulum Luxury Collection

  • Tulum, Mexico

  • Sales and Marketing Director

    • Jun 2017 - Present
    • Tulum, Mexico

    - Elevated property occupancy from 33% to a peak of 73%, demonstrating effective strategy and execution in marketing and sales initiatives.- Achieved a 141% increase in annual revenue through targeted and innovative sales strategies.- Implemented pricing and promotion strategies that boosted underperforming property sales and maintained occupancy rates even during off-peak periods.- Enhanced website performance metrics through targeted strategies that improved booking conversions, click-through rates, leads, and customer engagement.- Utilized key performance indicators such as Revenue, Occupancy Rate, ADR, and RevPar to drive decision-making and report success in various operational objectives.- Successfully transitioned the company's CRM system, improving customer relationship management and sales tracking.- Oversaw the rebranding project that resulted in the company's current branding- Coordinated brand's web presence and development- Directed email marketing campaigns and managed social media advertising, such as Facebook ads, leading to enhanced lead generation and business growth.

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  ENGAGE Behavioral Health

  • Tampa, Florida

  • Marketing Manager

    • Jun 2016 - Jun 2017
    • Tampa, Florida

    • Plan, create, implement and oversee communications and marketing programs that effectively describe and promote the organization and its services, including digital/print graphics, brochures, materials, company website and social media site activity.• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.• Oversee the planning, execution, and analysis of tradeshows and other marketing events.• Provide content and creative direction for online and e-mail campaigns.• Analyze and measure the effectiveness of all marketing campaigns.• Manage web page design, enhancements, and search engine optimization.• Manage all facets of social media for personnel, services, and events.• Manage, deploy and monitor the effectiveness of all online and e-mail marketing campaigns as part of the overall demand generation strategy.• Engage other organizations within the community through networking.• Coordinated and assisted with all company IT needs

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  Optimum 7

  • Miami, FL

  • Digital Marketing

    • Jan 2016 - May 2016
    • Miami, FL

    • Implemented social media campaigns across all platforms• Conducted competitive/backlink analysis of clients competition to give them the insight needed to increase their first page rankings• Successfully built and published landing pages for clients• Applied best SEO and link building practices

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  Ortho Technology

  • Tampa/St. Petersburg, Florida Area

  • Assistant Domestic Distributor

    • Mar 2008 - Jul 2012
    • Tampa/St. Petersburg, Florida Area