Okay, let’s break it down. Brad has a mix of management, consulting, and operations experience, which is valuable. His skills in public speaking and coaching also open up opportunities. However, his skills in landscape design and construction are more specialized and less in demand. Considering his location in Lancaster, PA, which is not a major hub for his skills, I'll estimate his rate lower than average. Averages for management consultants and operations managers in the US range from $75 to $150 per hour. With his additional skills, I'll round down to $125 per hour, which is on the lower end of the spectrum.