Experience

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  One World Media Corp

  • Montreal, Quebec, Canada

  • Film Director

    • Dec 2022 - Present
    • Montreal, Quebec, Canada

    Provide content advice and production for the organization which partners with large prestigious international media corporations such as: Miami Herald, Los Angeles Times, Le Figaro, Fortune, and USA Today among others. Tailor-made editorial and film documentary productionContent Producer for BBCContent provider for American Airlines & Delta In flight Entertainment system Published and digital exposureSpecial events TV profiles: Interviewed over 700 high profile government officials and business executives. Content creation: global strategy, production, execution & global publication

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  Marie Morin Canada

  • Montreal, Quebec, Canada

  • Marketing and Communication Director

    • Mar 2020 - Dec 2022
    • Montreal, Quebec, Canada

    Responsible for developing and implementing the long-term marketing & communication vision for Marie Morin Canada’s brand and private label retailers (Walmart, Costco, Sotheby's, Metro..).Lead strategy development and execution of marketing and communications initiatives in partnership with marketing agencies. Create and implement all branding initiatives to reflect, articulate, and promote the mission, vision and identity of Marie Morin Canada.Responsible for editorial direction, design and production (marketing content) of all brand’s publications, including Marie Morin Canada's publications, media relations, client acquisition while leading projects such as cause-related marketing and special events.Conduct relevant market research to advise leadership on market trends and consumer preference for new products and flavors (USA & Canada)Product director - making suggestions to improve productivity and reduce costs, deciding which products will be most successful, helping with performance evaluations for sales while advising the R&D department Lead multi-function/channel marketing teams in both B2B and B2C environmentsEnsure articulation of Marie Morin’s desired image and position, assure consistent communication of image and position throughout the organization to all constituencies, both internal and external

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  Sonia Rykiel

  • Paris Area, France

  • VIP Brand Experience Director

    • Sep 2016 - Nov 2018
    • Paris Area, France

    Managed celebrity brand endorsement; social media, VIP private events in Paris, KSA, Doha, Bahrain and Dubai.Design and implement Regional Client Engagement initiatives across 4 GCC countries: Bahrain, Qatar, Saudi Arabia and Kuwait Redefined brand positioning and consumer insights for MENA collaborating with Paris based marketing team working on brand initiativesLed all related VIP clients and celebrity guests for Paris fashion show, a 4 million Euro event

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  LID business media

  • London, United Kingdom

  • Sales Marketing Manager

    • Feb 2013 - Jun 2016
    • London, United Kingdom

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  ASAP Worldwide

  • Barcelona Area, Spain

  • Business Journalist | Advertising & Content Manager

    • Sep 2009 - Feb 2012
    • Barcelona Area, Spain

    Journalist for economic country reports published in prestigious magazines and newspapers across the globe: Business Week, Time Magazine, Fortune, US News.

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  Condé Nast

  • Paris , France

  • Assistant Art Director

    • Apr 2008 - Apr 2009
    • Paris , France

    Fashion production; fashion shows, Advertising, Look Book, Catalogue, brand image and celebrity coverage. Advertising for Luxury fashion brands in the most prestigious fashion magazines worldwide: Vogue, Vanity Fair, GQ, Elle, Marie Claire.