Experience

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  S8 Capital

  • Moscow, Moscow City, Russia

  • Performance Marketing Manager

    • Oct 2021 - Jul 2022
    • Moscow, Moscow City, Russia

    User Acquisition and increased digital sales of the Stoloto lottery marketplace https://www.stoloto.ru. Buying traffic from different sources: Facebook Ads, TikTok Ads, MyTarget, VK, teaser/push network KadamWorked with platform No. 1 in the category rating the attendance of which is 20,800,000 visits per month - https://www.similarweb.com/ru/website/stoloto.ru1) Set up advertising campaigns on the WEB and Mobile App landing on the App Store IOS / Android APK;2) Optimized advertising campaigns to achieve financially measurable business results: С1; CAC; ARPPU; ARPU; ROAS: ROI;3) Produced technical integration of advertising cabinets, pixels and systems site analytics using Google Tag Manager;4) Wrote technical specifications for developers, designers, as well as scripts for advertising videos that would be relevant and native in the displayed ad network.5) Build reports, cohort analysis and identify effective patterns on based on Google Analytics and UTM parameters, AppsFlyer mobile analytics and OneLink, and also a corporate data warehouse. Implemented improvements in the next stage of advertising campaigns.6) To reduce advertising costs, lead customers through the funnel and close on additional sales created custom audiences;7) Participated in meetings with representatives of TikTok, Facebook, VK to exchange experience on effective work with the algorithms of each advertising network;8) Prepared a development strategy for the partner platform https://partners.stoloto.ru:▸ Determined fact/plan, work models and bonus mechanics;▸ Made a forecast with a monthly breakdown by parameters: the number of webmasters, turnovernew players/accumulative, LT and LTV;▸ Developed 7 ways to connect with webmasters and media buying agencies for collaboration.

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  Artlab Interior

  • Москва, Россия

  • Digital Traffic Manager

    • May 2021 - Mar 2022
    • Москва, Россия

    Attracted clients to buy handmade paintings for Artlab Interior using Facebook Ads. Artlab Interior is the N1 interior painting studio in Russia with 336000 subscribers https://www.instagram.com/artlab_interior.Attracted 16360 leads to the site and 13,743 direct message inquiries with an average check per painting of $400. Total advertising spend for the entire period was 6 443 500 ₽ (93 215$)Results by advertising offices with screenshots, sorting campaigns by decreasing costs - https://clck.ru/32Ay78, https://clck.ru/32Ay9F, https://clck.ru/32AyMt, https://www.linkedin.com/redir/general-malware-page?url=https%3A%2F%2Fclck%2eru%2F32AyP

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  Studyworld

  • Рио-де-Жанейро, Бразилия

  • Media Buyer

    • Jun 2021 - Sep 2021
    • Рио-де-Жанейро, Бразилия

    User Acquisition for Studybay https://studybay.com - online platforms that bring students personalized expert assistance in any academic field around the world. Worked with an audience from South America using Facebook Ads.

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  DSKLAD.RU

  • Saint Petersburg, Russian Federation

  • Traffic Manager

    • Oct 2018 - Mar 2021
    • Saint Petersburg, Russian Federation

    Generated 168 819 182₽ (2 442 230 $) worth of orders for the online furniture store https://www.dsklad.ru. For an investment of 13,783,203 ₽. Increased the share of Facebook Ads traffic by 10 times and brought it to the first most profitable. Worked with budgets of $20K/month, $1K/day. Launched 178 campaigns, 1998 groups, 8,462ads. Results by advertising accounts: Spent $90,778 received purchases for 1260065 $ - screenshot https://vk.cc/c0ApSl; Spent 7,882,633₽ received purchases for 86,914,957 ₽- screenshot https://vk.cc/c0ApSU. The total ROAS return on investment in ROAS advertising over the entire time period was 1,244%.1) Examples of successful cases in a short period of time:▸ Invested $1,687, received orders of $67,323 = 422 purchases with an average check of $159, price per$4 purchase, ROAS 3989%, RC 7 days - screenshot https://vk.cc/c0AqYX▸ Invested $783, orders received $24,351 = 187 purchases with average check $130, price per$4.19, ROAS 3106%, RC 1 day - screenshot https://vk.cc/c0AqXG▸ $2,816 invested, $62,801 orders received = 430 purchases with an average check of $146, price perpurchase $6.55, ROAS 2230%, RK 4 days - screenshot https://vk.cc/c0AqWb2) Tasks solved when buying traffic:▸ Configured the funnel according to the principle: Opening RCs => Closing RCs => Resellingrelated products to those who have made purchases before:▸ Worked with all types of audiences: website ; IG; interests, Look-alike;▸ Set up a Merchandise feed in Facebook Commerce Manager for spot promotion of products/categories, as well as dynamic remarketing and pre-sales of related products.3) Additional tasks to be accomplished in the process:▸ Tested and formed assortment matrix. Determined pricing;▸ Created static and dynamic creatives independently and with a designer;▸ Implemented promotions and contests▸ Participated in the procurement of goods at China Import and Export Fair (Canton Fair 2019) in Guangzhou.

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  Maximum Auto Holding

  • Saint Petersburg, Russian Federation

  • Content Marketer

    • Oct 2015 - Apr 2017
    • Saint Petersburg, Russian Federation

    Started an e-commerce startup Carmart - an online store for new and used cars, where the entire purchase cycle from booking, lending, insurance to home delivery of the car was carried out without visiting the dealer center.Tasks to be solved:1) Prepared digital-strategy: website, social networks, thematic and partner Internet resources.2) Developed infomodels and creative mechanics. Purchased advertising posts from bloggers and community administrators, as well as through advertising exchanges. 3) Monitored the tone of mentions on the Internet, worked with feedback, maintained a positive reputation.4) Created the creatives needed for the site, social media and affiliate sites. Wrote press releases. Blogging. Described the company's products and services and took photos for the blog and SMM. 5) Supervised the work of contractors: quality, timing and involvement of necessary specialistsAchievements:★ Media quotes: VC.RU https://vk.cc/7Xj7Tr; The Village: https://vk.cc/7Xj9cO; Vedomostihttps://vk.cc/7Xj8By. Project of the year according to Delovoy Peterburg business editionhttps://vk.cc/7XLXDs.★ Developed VK group of the company https://vk.com/carmart. Publications created by me,begin with the start until April 14, 2017, read - from this place https://vk.cc/80xruZTo page 20 of the news feed. Over the year, growth has gone from 0 to 5,000 subscribers. The firstcustomer was a community member.★ Viral posts gained anywhere from 2,000 to 17,000 to likes, and the number of reposts reached1652. Examples of posts: https://vk.cc/7XylbQ, https://vk.cc/7Xymgb, https://vk.cc/7XymUJ.★ Photographed a stock of 2,000 cars represented on the site. Examples of photos: https://vk.cc/7XTt8L, https://vk.cc/7XTtph, https://vk.cc/7XTtUd.★ Independently filmed a BMW test drive and did a montage https://vk.cc/7XyDlc. The video got 48 thousand views.★ Gained invaluable experience and understanding that there are no unsolvable situations.