Experience

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  LAPP Asia Pacific

  • Singapore
  • Appliances, Electrical, and Electronics Manufacturing
  • 1 - 100 Employee

  • Strategic Marketing Manager

    • Nov 2022 - Present

    Job Responsibilities• To lead a team of market managers in charge of focused market segments in APAC, such as battery, EV charging, semiconductor, renewable energies, hydrogen and intralogistics.• To conduct market research and identify strategic markets to focus and exploit• To integrate market trends, application knowledge and formulate business strategies to steer sales teams to penetrate segments• To develop industry-related marketing campaigns to build brand awareness and relevant product portfolios • To drive global strategic projects and initiatives as an APAC lead

  • Regional Product Marketing Manager

    • Oct 2018 - Nov 2022

    Job Responsibilities• To ensure market success of the Lapp product portfolio from revenue growth and plan by product group perspective• To guide and influence the product road map and strategy by building a deep knowledge of market, customers and competitors, including an active role as a member representing Asia Pacific in the global Product council• To arm sales, direct or channel, with the knowledge, tools or product campaigns they need to communicate well to the end-customers• To identify, participate and promote an Asia wide strategy for new product creation, as part of the LAPP Technology Innovation Management processKey Accomplishments• Delivered the first digital version of the One Asia Catalogue with products from Asia, industrial application pages and supplier collaboration articles• Hosted and delivered online webinars to internal and external customers, sharing on key industrial trends, insights and new product launches• Defined and created unique content to support the monthly eDMs & company landing pages with insightful trends, key product applications and brand awareness building initiatives

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  Schneider Electric

  • France
  • Automation Machinery Manufacturing
  • 700 & Above Employee

  • Global Project Marketing Manager, Control-Relays-Signaling Business

    • Jun 2017 - Sep 2018

    Job Responsibilities• To be fully in charge of all new global projects in the Relays line of business portfolio from a marketing perspective• To interact with customers and internal product teams globally to understand the needs of the customers tying closely to technological trends and market practices• To define the offer requirements of new product launches in the road map aligning clearly to the needs of the customers• To work closely with other members in the project team, such as Design, Quality, Test and Project Management to ensure project milestones are met and the deliverable realizedKey Accomplishments• Visited and interacted with end-customers and internal colleagues in several countries to share new product development updates and gather feedback or new requirements to shape the new launches; an example of customer appreciation was the positive feedback from the Facebook social posts of an end-user in Egypt after the visits.• Defined fully the offer requirements for 3 different global projects tying customer needs, market trends and competitor bench marking together, with a final check that the customer needs were answered for the delivered projects• Ensured marketing-related project deliverable was fulfilled before all the pre-agreed milestones to allow the new product launch to remain on track for customers

  • Offers & Launches Manager, Relays Business

    • Jan 2016 - Jun 2017

    Job Responsibilities:• To deliver global launches of Schneider relays products• To understand and provide additional marketing support to countries/regions to grow the Relays business• To lead the Relays Adaptation Center which involves all customization activities of Schneider relays products• To develop and grow the eCommerce & digitization platform of the related line of productsKey Accomplishments• Launched successfully a new product series in NFC technology in key countries, provided marketing support to create customer awareness and achieved the 1st year target in the sales of the product• Re-boosted additional business-related activities in an existing relays range, such as localized marketing plans for countries and dedicated country support to target specific segments, to help the global performance to achieve a triple-digit growth after implementation• Started the customized relays business well in countries in the first year with more than half a million euros of revenue generated• Saturated existing global eCommerce channels of the relays products with planned activity calendars to ensure a single digit growth in a challenging year of 2016.

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  RS Components

  • Singapore

  • Product Manager – Automation & Control Business, SEA

    • Jun 2011 - Dec 2015
    • Singapore

    Job Responsibilities:• To deliver agreed growth targets in SEA for the Automation & Control suppliers• To develop & implement NPI plans for the aligned strategic Automation & Control suppliers • To realize sales out revenue targets for the aligned suppliers by working with internal teams on product sourcing, stock profiles, product campaigns and joint-sales activities etc.• To work with SEA Inventory Management team to build plans to stock local NPI high runners from key vendors• To constantly motivate internal teams to develop innovative ideas and creative execution to increase sales and return-on-stockKey Accomplishments:• Achieved and delivered sales growth of Automation & Control strategic suppliers such as Schneider Electric, Omron and Phoenix Contact in 2012, 2013, and double digit growth of overall supplier portfolio in 2014.• Secured healthy return-on-stock with the Inventory Management team and co-responsible for more than SGD 2 million worth of stock• Ensured purchase targets from suppliers were met and rebates were awarded back to RS to fund for marketing campaigns and cost-down initiatives• Implemented successfully local list prices with Automation & Control suppliers • Recognized efforts from local suppliers to enable the company to be awarded from, for instance, the Fluke Industrial Group & Fluke Networks as one of the most successful distributors in 2012

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  Song Chuan Singapore Pte Ltd

  • Singapore

  • Senior Sales Engineer

    • Jul 2008 - Jun 2011
    • Singapore

    Job Responsibilities:• To manage the customer accounts within Singapore, Malaysia, Vietnam and India, with customers diversified into mainly contract manufacturing, appliances, air-conditioning and automotive markets• To introduce, design-in and attend to specification queries on electro-mechanical relays for the customers’ applications• To have an overall responsibility in the new business start-up in Vietnam, including appointing distributor network and engaging new direct customersKey Accomplishments:• Increased the sales revenue of the Singapore customer accounts achieving a YoY growth between 5-8%. An additional example is to accomplish more than USD 1 million sales from the consumer appliance industry in year 2011 from zero sales in 2009.• Attained sales growth in the Vietnam market to USD 100K within one year of penetration.• Executed sales strategies well and ensured sales growth of all customer accounts with at least 10% YoY in a highly competitive industrial environment

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  RS Components

  • Singapore

  • Senior Product Specialist, South Asia

    • Apr 2003 - Jul 2008
    • Singapore

    Job Responsibilities:• To manage more than 20 local suppliers who provide locally-sourced products for the RS Asia catalogue, source for new products / suppliers and negotiate supplier agreements• To maintain the UK and local-sourced product databases in RS• To price the RS Asia Catalogue of more than 60000 products for Singapore, Malaysia, Philippines and Thailand.• To conduct competitor price benchmarking & market price surveying of products, and ensure that the RS target gross margins are achieved during pricing.• To ensure that all products sold are compliant to the relevant local safety standards in South Asia. • To review existing local source product ranges, as well as potential NPIs, with local suppliers & RSKey Accomplishments:• Achieved purchase targets set from suppliers e.g. exceeding Fluke’s target, world leader in Test & Measurement, for 3 consecutive years, due to successful marketing campaign execution and good teamwork with the suppliers to develop business opportunities

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  Addest Technovation Pte Ltd

  • Singapore

  • Hardware Design Engineer

    • Jan 2001 - Jun 2001
    • Singapore

    Job Responsibilities:• To have an overall responsibility in designing numerous circuits and PCBs for the company within the hardware department• To be involved in research & development, testing and integrating of software programs into the hardware designsKey Accomplishments:• Exceled in the Industrial Attachment with an A grade recognition