Experience

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  Be Design

  • Cape Town Area, South Africa

  • Owner | Creative Director | Designer

    • Sep 2003 - Present
    • Cape Town Area, South Africa

    After almost 8 years in fashion retail as an Art Director, permanent and freelance, I started my own design studio, Be Design, supporting clients in South Africa and the UK.Designed for Brands: Under Armour | Adidas | Birkenstock | Sunglass Hut | Seafolly | Sambag | Miléa | Wish | Sissy Boy | Metalicus | Luminox | Mooks | Crocs | Ozone | Onitsuka Tiger | Faber | ABRSM | Truworths | YardleyMy business entails taking thorough briefs from clients, conceptualizing and weighing up the best possible design solution against the clients needs, organizing shoots, sourcing images, following design trends, presenting design and following work through to print, digital, web, mobile and social media. http://www.bedesign.co.za

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  Truworths

  • Truworths

  • Senior Art Director | Creative Studio Manager

    • Apr 1999 - Aug 2003
    • Truworths

    Worked from concept to finished art on all Truworths brands: Truworths, Daniel Hechter, Truworths Man, Truworths LTD, Inwear.In 1999 conceptualised and implemented brand development for new concept store, Identity.Just prior to 2000, conceptualised and implemented design for Truworths Millennium Stores.In 2003 conceptualising and Art Directing Truworths relaunch material.• Working from concept; preparing mood boards; approving props, models and location with in-house stylist; Art Directing shoots; editing shoots; editing TV ads with production companies; working closely with reproduction house for quality retouching.• Music selection for TV ads and fashion shows • Managing Art Direction of design team and overseeing studio output

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  Fairlady Magazine

  • Cape Town

  • Freelance Designer

    • Jan 1999 - Apr 1999
    • Cape Town

    Created New Look Summer ‘99 F&B Supplement, May /June ‘99 issues

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  Freelance Graphic Designer in London, UK

  • London, United Kingdom

  • Freelance Art Director | Designer

    • Mar 1998 - Oct 1998
    • London, United Kingdom

    ØKVIK DESIGN UKVarious Design & managing studio in Islington BRITISH AIRWAYS UKImplementing BA holidays RandSavers studio EMAP MAGAZINES UKJuly /Aug ‘98 issues of Amiga magazine BARKERS ADVERTISING UKLondon Underground BrochuresMICHAEL PAGE UKInhouse Corporate Brochure DesignPARLOUR WOOD DESIGN UKDesign for Ford and Sony Playstation

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  BBDO

  • Cape Town

  • Art Director

    • Mar 1996 - Mar 1998
    • Cape Town

    Art Directed above and below the line on: Adidas | Baker Street | Bayer | BPSA | Cadbury's | Colman's | Langeberg | Rothmans | Stuttafords | Sanlam | Sea Harvest | SFW | Shoprite | Vineyard | Volvo | Wilkinson Sword