Experience

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  Bark Busters Home Dog Training

  • Business Owner

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  Bark Busters Home Dog Training

  • Boston North West

  • Business Owner

    • Jun 2020 - Present
    • Boston North West

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  Key Organics Inc

  • Bedford, MA

  • US Operations Manager

    • Nov 2017 - Jun 2020
    • Bedford, MA

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  ZyCal Bioceuticals, Inc.

  • Shrewsbury MA

  • Product Manager

    • Feb 2017 - Oct 2017
    • Shrewsbury MA

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  New England Hardscapes, Inc.

  • Acton, MA

  • Marketing and Scheduling Manager

    • Mar 2016 - Feb 2017
    • Acton, MA

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  VBA Physician Network Services, LLC

  • Concord, Massachusetts

  • Marketing and Office Manager

    • 2014 - 2016
    • Concord, Massachusetts

    Maintained and improved marketing efforts for company website in Word Press V. 4.3.1. Organized and updated cloud – based systems including Quick Books Pro in Inuit. Updated and generated Networking reports in cloud – based Zoho CRM, Projects and Campaign database software. Prepared all HR and Marketing on – boarding programs for CFO and Physician Executive to begin consulting for VBA. Adjusted and maintained yearly budget and Excel spreadsheets. Assisted on PowerPoint creation and auditing functions for client presentations.

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  Harvey Building Products

  • Waltham, MA

  • Product Manager

    • Jul 2013 - Nov 2014
    • Waltham, MA

    Collaborated with Business Development and all members of the team to create comprehensive sales strategy, conduct analysis, and create event plans to identify new opportunities to provide our customer with added sales value and a consistently positive experience. Built and maintained relationships with wholesale vendors, field sales managers and their customers. Revamp annual Harvey catalog for all company wholesale and manufacturing product lines. Designed flyers, promotional materials and dealer/vendor events to promote The Harvey Brand and individual wholesale products to educate our customers and their customers on our vast product lines. Prototype development of new samples, kiosks and update/retro-fit existing showroom displays. Rebuilt the web portal for outside sales and branch staff use by redesigning all wholesale and MFG literature, line cards, sell sheets, user guides and other sales assets. Lead management of product line for larger distribution in PA and increased sales volume of Harvey Estate storm door series reboot.

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  Peabody Supply Company

  • North Andover, MA

  • Marketing Manager

    • Feb 2004 - Jul 2013
    • North Andover, MA

    Designed comprehensive marketing plans for 8 wholesale companies , 5 showrooms and a distribution center annually. Managed $750k marketing budget. Advertising efforts included direct mail, radio, print, billboard, cable, network television, customer promotions and events to reach an identified market. Increased attendance at annual vendor trade shows from 50 to 250 targeted attendees. Developed, planned and executed semi-annual, company-wide vendor and customer events in a trade show-like venue. Organized and ran all aspects of 20+ training events each year for customers and employees. Delegated assignments to employees before and during each event to ensure a smooth and effective event. Qualified leads and built databases of potential clients in vertical markets. Analyze sales patterns to refine market for future sales events. Directed work of web specialist focused on social media activities including blog posts, tweets and other social media content. Directed and implemented all plus - business promotions on a regular basis and our yearly customer travel events. Formulated and broadcast weekly emails and bi-monthly newsletters to the general population by contributing product introductions, updates and education.

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  Plumber's Edge Corporation

  • North Chelmsford, MA

  • Marketing Manager

    • 1999 - 2004
    • North Chelmsford, MA

    Instituted and managed strategic customer and third-party relationships through trade shows, yearly events, promotions and presentations, mailings and other activities to leverage key competitive strengths. Effort generated hundreds of new leads and increased sales. Developed comprehensive customer reference database to facilitate circulating mailers and vendor information. Increased exposure to 35,000 potential new customers per mailing.

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  Schrager & Associates

  • Boxborough, MA

  • Trade Show Manager

    • 1997 - 1999
    • Boxborough, MA

    Generated more than $800K in gross sales annually from contracting with vendors and clients. Guided clients through trade show process; strategized on planning and execution of workshops. Qualified leads through telesales; achieved and exceeded attendance goals for trade show producers.

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  Maslow, Gold & Rothschild Company

  • Boston, MA

  • Advertising Account Executive

    • 1984 - 1990
    • Boston, MA

    Advertising executive for company with clients such as Reebok International, Bostonian shoes, and the Law offices of James Sokolove. Collaborated with all in-house and external departments to ensure complete satisfaction of the high profile companies in our portfolio.