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Bonnie Catena is a seasoned fundraising and marketing professional with extensive experience in non-profit organizations, direct mail, digital copywriting, and strategy. She has worked with prominent clients such as Amnesty International, Community Servings, and the Center for Reproductive Rights. Bonnie holds a B.S. in Marketing and French from Rutgers, The State University of New Jersey-New Brunswick. She is a skilled connector-in-chief, deputy director, associate director, vice president, and senior account executive, having managed various direct response fundraising programs and teams. Bonnie's expertise spans non-profits, fundraising, marketing, social media, marketing communications, newsletters, strategy, and direct mail.

Experience

  • Catena Connects
    • Provincetown, Massachusetts, United States
    • Connector-in-Chief
      • Feb 2013 - Present
      • Provincetown, Massachusetts, United States

      Integrated fundraising consulting, direct mail and digital copywriting, strategy, and interim staff fulfillment for nonprofit organizations. Former and current clients include:Agencies:—The Allegiance Group—Avalon Consulting Group —Faircom New York—Mal Warwick DonordigitalNonprofit Organizations:...

    • Deputy Director, Direct Response
      • Aug 2009 - Jul 2012
      • New York, NY

      Provided strategic oversight as well as day-to-day management of AIUSA's direct response program — including direct mail, digital, telemarketing, monthly donor, and face-to-face fundraising. Managed the three-person member services team — the "voice" of AIUSA for its 500,000+ dono...

    • Associate Director of Development
      • Apr 2007 - Jun 2009

      Performed all duties related to direct response fundraising — including copywriting, campaign execution, vendor management, strategy, and analysis; wrote and managed the production of marketing materials; and worked with my director on communications and Board relations.

    • Vice President, Fundraising
      • Mar 2006 - Apr 2007

      Managed the direct response fundraising programs of a variety non-profit organizations including the Prevent Cancer Foundation, Pathfinder International, and KERA and other public broadcasting stations.

    • Assistant Director of Development
      • Apr 2004 - Feb 2006

      Directed a $3.2 million individual donor annual fund program; managed the organization’s first major gifts campaign; liaised with Communications Department to create donor communication materials; supervised staff; and developed, maintained, and monitored annual and multi-year department budgets

    • Senior Account Executive
      • Dec 1995 - Apr 2004

      This is the company where so much came together. It was where I learned about direct response fundraising — the foundation of the development pyramid — from some of the best people in the industry. I launched and managed programs for some of the most wonderful non-profit organizations that addr...

    • Friends Associate
      • Jun 1993 - Dec 1995

      At the Library, I managed the Friends program, the membership arm of the organization's fundraising operation. Key responsibilities included: securing the prizes awarded in annual raffle fundraising direct mail appeal; trafficking; managing the telemarketing program; and serving as a frontlin...

    • Membership Coordinator
      • Jun 1991 - May 1993

      With textbooks in hand, DMFA conferences and workshops under my belt, and the support of Beth Fredrick, the best first boss a gal could hope for, I took on the Guttmacher Institute's nascent direct mail program as an independent study project. Clearly, something clicked!

Education

  • 1986 - 1990
    Rutgers, The State University of New Jersey-New Brunswick

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Nonprofit Organization Management”

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