Okay, let’s tackle this. So Bon Vivant has 10 years of experience as an event owner, which is a significant amount of time. Skills like event planning, management, and social media marketing are in demand. However, the industry for event planners is relatively saturated, and rates can vary depending on the location. According to the Bureau of Labor Statistics, event planners in the Chicago-Naperville-Elgin, IL-IN-WI metropolitan area, where Bon Vivant is located, have a median annual salary of around $43,000. Considering Bon Vivant’s experience and skills, I would estimate their hourly rate to be around $75, which is slightly above the industry average. This rate is also influenced by the fact that Bon Vivant is the owner of their own company, which may command a higher rate due to the added responsibility and investment.