Okay, let’s tackle this. So Bobby Cook has 18 years of experience as the owner of Cook Auto Group, which is a significant amount of time. Location is Temple, Texas, which is a smaller market. Industry demand for automotive business leaders with sales and customer service expertise is moderate. Considering his experience and skills, I would estimate his hourly rate to be around $75, which is on the lower end of the scale. This is because he is not a technical expert in the field, but rather a business leader. Some automotive sales managers or directors might charge higher rates, but Bobby’s role is more focused on customer service and business development, which are less demanding in terms of technical expertise.