Okay, let’s tackle this. So Bob Wolfberg has a broad range of skills that are in demand, especially in the financial services sector. His experience in strategic planning, leadership, and P&L management is valuable. He's also worked in start-ups and mergers and acquisitions, which are high-growth areas. Location is Chicago, which is a major financial hub. According to national averages, executives with his skills and experience can charge around $150–$250 per hour. However, considering his broad expertise and experience in the financial services sector, I'll estimate his rate to be on the higher side, around $200 per hour.