Bio
Experience
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Consultant
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Guadalajara, Jalisco, Mexico
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Marketing Consultant
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Jul 2019 - Present
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Guadalajara, Jalisco, Mexico
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Website and Social Media Marketing
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Kansas City, Missouri Area
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Owner
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Jan 2000 - Jun 2019
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Kansas City, Missouri Area
Internet Promotion & Social Media Marketing - Worldwide product sales via web sites. Traffic generation and communications via opt-in email marketing. Built mailing lists over one million prospect addresses. Consulting - B2B Marketplace - Guided business owners and management on all aspects of their business to increase effectiveness and maximize profits. Worked with inside staff directly to help achieve objectives with Goal Setting, Budgets, Company Structure, Manufacturing Process, Administration, Customer Service, Sales & Marketing.
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Marketing Manager
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Nov 2009 - Jul 2012
The company manufactures products for the Casino & Gaming Industry Worldwide. Responsible for all aspects promotion and marketing of the company to establish corporate and brand awareness, including Website design http://www.midwestgamesupply.com Building key prospect email lists for broadcast newsletters. Social media sites and blogs to build traffic and generate sales inquiries online. Search engine optimization. Trade Shows and Press Releases. New product development.
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Manager
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Jul 1992 - Jun 2000
Managed the MailCenter Furniture product operation from manufacturing to sales to installation. Marketing, advertising, and dealer training.
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Sales Manager/Owner
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Jan 1988 - Jan 1995
Contract commercial furniture distributorship specializing in mailcenter design, work stations and ergonomically designed work environments for computers and physically challenged. Managed team of sales people covering commercial and government accounts in Kansas City and surrounding area. Top national producer for several suppliers. (Company sold 1995)
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Executive Director
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Jan 1990 - Jan 1994
managing all aspects of association for 90+ Dealers and Manufacturers. Built membership to over 250. Set annual budgets. Responsible for supervision of inside support staff, mediation of dealer/dealer and dealer/manufacturer disputes. Scheduling and total planning of Technical and Sales Training, Regional Meetings for dealer principals and National Convention. Liason with hotels/resorts etc. Obtained sponsorships and advertisers to fund meetings and programs. Developed a nationwide communication system for members including bulletin boards, web sites, annual membership roster, and monthly newsletter. Developed national advertising/public relations program to generate sales leads for members.
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National Sales Manager
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Jan 1980 - Jan 1988
Manufacturer of manual sorters, acoustical enclosures for printers, workstations, mailcenter and shipping room furniture. National Sales Manager - Managed regional sales managers and approximately 200 distributors in USA and Canada. Responsible for achieving sales goals and all aspects of sales, advertising and marketing, including regional and national trade shows. Identified, established and serviced key national accounts and federal government agencies. Managed home office customer support staff. Built national sales from less than 1 million in 1980 to over $24 million in 1988 when founding owner sold the company.
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International Marketing Director
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Jan 1977 - Jan 1980
Company owned by OTC Group Of Companies NZ Ltd -Selected to establish a distribution network in USA and Canada. Based in New York & Connecticut - Total responsibility to research, establish, train and service distributor/dealer network for carousel filing system manufactured in New Zealand. Also responsible for budgeting, hiring and managing support staff, marketing, advertising, sales and product inventory and distribution.
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Manager
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Jan 1970 - Jan 1974
Managed rental car offices in Victoria and New South Wales, 12 car parks, and real estate holdings. Responsible for staff hiring and management, budgeting, marketing and advertising, and profitability. Compensation based on company profitability. (Company sold 1974)
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Teacher
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Jan 1966 - Dec 1970
Teacher - Primary (Elementary) Schools - 5th Grade at Abbotsford State Schooll - 6th grade at Belmont State School - All 7 Grades at rural Mannerim Primary School.
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Education
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1964 - 1967LaTrobe University
Education, Teaching, Psychology, Sports Management
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