Okay, let’s tackle this. So Bob has design skills and experience as a Director in Las Cruces, NM. The average salary for a design professional in the US can range from $40,000 to over $100,000 depending on the industry, location, and level of experience. Since Bob has a specific job title and location, I'll look at average salaries for directors in education or similar fields in the Southwest US. According to data, directors in education can earn around $60,000 to $80,000 per year. Considering Bob's design skills, I'll estimate his hourly rate to be lower than that of a general director, but still in the range of $25 to $50 per hour. Given the lack of specific industry or company data, I'll round down to $75 per hour.