Bio
Experience
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Branding Insights, Inc.
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Duxbury MA
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Founder and Principal
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Jun 1998 - Present
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Duxbury MA
Expert in the business of using marketing research tools and techniques to help clients develop new insights, better understand their customers, their businesses, and their opportunities for profitable growth. Founded by a line marketing executive, who spent 16 years at 3 major packaged goods marketing companies, responsible for brand management and research, this integration of line management and decision making, with hands on experience in designing, fielding, and interpreting research results, is what sets Branding Insights Inc. apart from our competitors. We are skilled and experienced with the complete arsenal of both qualitative tools like focus groups, one-on-one in-depth interviews, ethnographic studies as well as quantitative tools like on-line, mall intercept, phone interviews, studies using mobile media, in-home product placement and use testing. .
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The Gillette Company, The Borden Foods Company, Miles Laboratories Inc.
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Boston MA, Columbus OH, Elkhart IN
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Director Marketing Planning, Research and Expansion
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Jan 1964 - Apr 1980
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Boston MA, Columbus OH, Elkhart IN
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Education
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1956 - 1960University of Notre Dame
Business Administration and Marketing, Accounting and Marketing
Suggested Services
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Industry Focus. “Advertising and Marketing”
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