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Bob Palmer is a seasoned communications professional with 17 years of experience in marketing communications, public relations, and program management. He has a strong background in developing and implementing effective business strategies and technical concepts for various target audiences. With a degree from Rutgers University and a Master's from the University of Massachusetts Amherst, Bob has established himself as a trusted communications expert in the industry. He has worked with various companies, including BobPalmer Communications, Invensys Process Systems, Acumentrics Corporation, and Data General Corporation, providing strategic counsel, content definition, and writing services for marketing, PR, and business communications. As a seasoned professional, Bob has a proven track record of success in developing and implementing complex business strategies, managing programs, and facilitating effective communication among various stakeholders. He is fluent in English and has a strong understanding of marketing communications, public relations, media relations, marketing strategy, and program development.

Experience

    • Communications & PR Professional
      • 2007 - Present

      Specializing in business communications, public relations and marketing communications, and serving the needs of marketing agencies, technology vendors, research groups and trade organizations. Support complex business strategies and technical concepts with differentiated, benefits-oriented messages and programs for a range of target audiences. Leverage excellent planning, writing, facilitation and implementation skills for client success.

    • Senior PR Specialist
      • 2005 - 2007

      Instituted program for targeting new industrial automation business wins and client successes to leading media; supported marketing and sales goals with trade press article placement, industry papers and opportunity-specific communications projects; instituted targeted Web-based news distribution to optimize cost efficiency and media response.

    • Principal Communications Consultant
      • 1996 - 2005

      Strategic counsel, content definition and writing services for marketing, PR and business communications, primarily for technology-centered organizations, from start-ups to industry leaders. Services for planning; client testimonials; marketing-corporate-employee communications; articles; white papers; backgrounders; Web content; executive speeches. Support for a wide range of business segments and technical disciplines.

    • Communications Manager
      • 2002 - 2003

      Communications and marketing skill source for start-up product environment. Targeted industry audiences, potential users, investors with applications, markets and benefits of fuel cell power generation technology and evolving systems offering, through new Web site, literature family, white papers and trade show messaging.

    • PR Programs Manager
      • 1974 - 1995

      Project managed multi-site global press launches for systems and solutions. Established global communications project teams to ensure message and implementation consistency. Prior positions and responsibilities included International Marcom Mgr; Executive Communications Mgr; Reseller Division Marcom Mgr; corporate and product PR; Corporate Editor; Internal Account Executive...

Education

  • Rutgers University
    B.S.
  • University of Massachusetts Amherst
    M.S.
  • Highland Park (NJ) High School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Public Relations and Communications”

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