Bio
Experience
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Communications & PR Professional
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2007 - Present
Specializing in business communications, public relations and marketing communications, and serving the needs of marketing agencies, technology vendors, research groups and trade organizations. Support complex business strategies and technical concepts with differentiated, benefits-oriented messages and programs for a range of target audiences. Leverage excellent planning, writing, facilitation and implementation skills for client success.
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Senior PR Specialist
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2005 - 2007
Instituted program for targeting new industrial automation business wins and client successes to leading media; supported marketing and sales goals with trade press article placement, industry papers and opportunity-specific communications projects; instituted targeted Web-based news distribution to optimize cost efficiency and media response.
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Principal Communications Consultant
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1996 - 2005
Strategic counsel, content definition and writing services for marketing, PR and business communications, primarily for technology-centered organizations, from start-ups to industry leaders. Services for planning; client testimonials; marketing-corporate-employee communications; articles; white papers; backgrounders; Web content; executive speeches. Support for a wide range of business segments and technical disciplines.
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Communications Manager
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2002 - 2003
Communications and marketing skill source for start-up product environment. Targeted industry audiences, potential users, investors with applications, markets and benefits of fuel cell power generation technology and evolving systems offering, through new Web site, literature family, white papers and trade show messaging.
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PR Programs Manager
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1974 - 1995
Project managed multi-site global press launches for systems and solutions. Established global communications project teams to ensure message and implementation consistency. Prior positions and responsibilities included International Marcom Mgr; Executive Communications Mgr; Reseller Division Marcom Mgr; corporate and product PR; Corporate Editor; Internal Account Executive...
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Education
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Rutgers University
B.S. -
University of Massachusetts Amherst
M.S. -
Highland Park (NJ) High School
Suggested Services
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Industry Focus. “Public Relations and Communications”
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