Okay, let’s tackle this. So Bob Missert has 41 years of experience as a data analyst, which is extremely long. Typically, data analysts with this level of experience can charge higher rates. However, considering his role is more focused on data analysis and support rather than software development, his rate might be lower than that of a software engineer. Looking at the skills he has, like SQL, email marketing, and business intelligence, these are in-demand skills, especially in the non-technical industry. However, his experience is more on the business side, so I’ll estimate his rate to be around $120 per hour, which is lower than what a software engineer with similar skills might charge.