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Bio

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Bob Masiello is a seasoned marketing professional with 43 years of experience in public relations, marketing communications, and entrepreneurship. He has worked with various organizations, including non-profits, small to mid-size businesses, and corporations, providing on-site public relations and marketing communications support. Masiello has also held leadership positions, such as Managing Director at Metro Communications and Partner at Mainly Meetings Travel LLC.

Experience

    • Partner
      • Jan 2006 - Present

      Mainly Meetings Travel LLC offers personalized travel services to businesses and individuals while utilizing the resources offered by the internet. We specialize in assisting nonprofit organizations use travel as a fundraising opportunity by organizing tours and cruises and sharing portions of our commissions with institutions.

    • Managing Director
      • Mar 1981 - Present

      I provide on-site public relations and marketing communications support to small to mid-size businesses and not-for-profit organizations that need professional guidance but do not have the resources for an internal PR staff.

    • member
      • 2009 - 2014
      • Teaneck

      TASS is a cooperative networking group of firms serving the needs of seniors.

    • member
      • 2008 - 2014
      • Northern New Jersey

      The BRG is a networking and mutual assistance group within the North Jersey Regional Chamber of Commerce.

    • Current member and past board member
      • 2005 - 2014
      • Clifton, NJ

    • Founding Board Member and past president
      • 1985 - 2009
      • Clifton, NJ

      Helped establish, operate and grow parish-sponsored shelter for homeless families and a major food pantry.

    • former member
      • 2006 - 2008
      • Clifton, NJ

    • Delegate
      • 1985 - 2005

    • Marketing Director
      • 2003 - 2004
      • New York, NY

      At Eisner & Lubin, I managed outside PR counsel and handled media relations and marcom activities internally, trained staff in sales and outreach activities,and actively pursued networking opportunities through chambers of commerce, business improvement districts and other affiliations.

    • member
      • 2000 - 2004

      Volunteer member of group seeking to assess needs and resources for Passaic County, New Jersey into the 21st century.

    • Interim Editor
      • 2002 - 2003
      • Paramus, NJ

      Through my agency Metro Communications, I contracted with the CIANJ to serve as the interim editor of their signature publication, Commerce Magazine. My duties included researching and writing articles, seeking out and editing articles from CIANJ members and staffers, layout and design of the publication, and oversee production and distribution of the magazine.

    • Consultant
      • 2001 - 2002

      During a six-month assignment, I was involved in multi-administrative functions related to operations of the church and its sponsored school, promotion and media outreach for new community center away from the church's core properties, media relations and publicity for the church and its separate functions.

    • Marketing Director
      • 1997 - 2000

      As Marketing Director at the Industrial & Technology Assistance Corporation of New York City, I was responsible for developing outreach to the manufacturing and growing high technology segments of the New York City economy. This included sales outreach, advertising and public relations, and networking with other economic development agencies within and outside NYC.

    • Marketing Director
      • 1996 - 1997
      • Morristown, NJ

    • Assistant Director, Corporate Communications
      • 1985 - 1992

      I was responsible for internal and external publications, marketing communications for five divisions on a national and international basis, special events and community relations.

    • Past President
      • 1989 - 1990
      • Paterson, NJ

    • Public Relations Account Executive
      • 1979 - 1981

      At Carl Byoir, I created and directed community relations and public affairs programs for banking and other clients at the then third-largest PR firm in the world.

    • Public Relations Account Executive
      • 1977 - 1979

      While serving as a PR account executive at the third-oldest advertising/PR agency in the U.S., I researched and directed the most comprehensive public affairs and PR program for the largest savings bank headquartered in the Bronx, NY, while also supporting other agency clients throughout the U.S.

    • PR Director
      • 1969 - 1977

      From community outreach in urban centers and new markets as the bank extended from the Hudson to the Delaware, to media relations, special events and financial reporting including earnings releases and preparation of the Annual Report.

Education

  • 1965 - 1969
    Rutgers University
    BA, Political Science / History
  • Wood-Ridge High School
  • Wood-Ridge High School
  • Wood-Ridge High School
  • Wood-Ridge High School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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