Experience

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  Crossroads of Learning

  • Managing Director

    • Apr 2005 - Present

    Bob conceived, developed, launched (March ’07) and now manages an online tutor, academic coach, and trainer training and learning management systems provider (www.crossroadsoflearning.com). The integrated Academy systems utilize a customized installation of the Canvas platform from Instructure and DesignTools from cidilab. Bob actively supervises course development, SIS activities (in a customized Salesforce environment), a staff of instructors along with sales and support personnel via a distributed virtual team space incorporating a Nextiva virtual PBX, Zoom web meetings, and Salesforce.com.

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  Media InfoSystems, Inc.

  • Owner/President

    • Jan 1983 - Present

    MIS was founded to provide business and computing support to the entertainment industry. It currently provides software development and integration services to its educational division, Crossroads of Learning. Systems design and support projects for the entertainment industry included a syndication management system for Lorimar/Telepictures (now part of Warner Bros.) along with training, software development and consulting services to Columbia pictures and others. MIS also provided ShowBiz Expo, an international trade show and conference company, with custom tools for contact management, SFA, CRM, registration and marketing. Other projects have included SFX project managmement software and general business consulting.

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  JUST Journal of Media and Social Change

  • Westlake, CA

  • Education Editor

    • Jan 2010 - Jun 2013
    • Westlake, CA

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  Touro University Worldwide (TUW)

  • Director - Student and Learning Systems

    • Sep 2008 - Apr 2010

    As a founding member of TUW, Bob created the architecture, implementation, training, course development and ongoing support system for the online campus distance learning portal and course delivery systems. His work was pivotal to acheiving WASC accreditation in under two years for the first TUW program, a masters degree in Media and Communications Psychology. Responsibilities included the community and learning platform as well as systems for admissions, registration, library and other student services. TUW incorporated social media tools such as blogs, wikis and e-portfolios along with a palette of communication and process support tools that facilitate a lilfelong collaboration and learning community for students, faculty and staff. In addition to system administrator responsibilities which included the transition from self-hosting to managed-hosting, he founded and led the Touro University system-wide Blackboard expert team for 27 campuses and 17,000 students in the larger Touro University system.

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  PBI, LLC

  • Group Director

    • Jun 2001 - Feb 2002

    Expanded and modernized geographically dispersed tradeshow and conference sales department (Windows and Mac based) through the customization, training and administration of Salesforce.com, increasing sales ROI by 30%. Redesigned exhibit floorplan/pricing structure and renegotiated union contract requirements resulting in an increase of exhibit sales by 22%. Rebuilt strategic alliances with 30 trade groups.

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  Creative Planet

  • V.P. Brand Manger

    • Jun 2000 - Jan 2001

    Responsible for developing marketing adjunct to b-to-b exchange for the entertainment industry. Included functionality, site development, stategic alliances, content, and marketing plans.

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  Live Time, Inc.

  • Co-Owner/President/Sales & Mktg Mgr./Producer

    • Jan 1983 - Jul 1994

    Co-founded and operated (11 years) the ShowBiz Expo trade show and conference for the entertainment production industry (4 events, 900 exhibitors, thousands of educational sessions, 80,000 participants). 15 – 30% annual growth due in part to exhibitor training, innovative educational components, and community support that swelled to 245 trade groups, unions and guilds. Developed a proprietary multi-user CRM system that cut staffing by 50%. Led the negotiations for the sale of the business to Advanstar as a 95% cash sale exceeding industry multiples.