Experience

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  Kenney Marketing & Advertising

  • President

    • Aug 1988 - Feb 2018

    Started primarily as a direct mail/direct response agency serving high-tech companies. Developed a much broader range of services, and specialties, over the years, but still largely focused on high-tech clients serving the consumer, B2B, and industrial markets. Current work in our shop runs fro...

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  Shimer Von Cantz

  • Senior VP, Client Services

    • Aug 1986 - Aug 1988

    Engineered and executed an integrated multi-channel push/pull program that helped Sperry move more than $35 million of a single PC model through newly created channels in a period of 90 days at a total marketing cost of about $800,000. Worked with Okidata to bring back its "tanks" them...

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  Commodore Business Machines

  • Director of Publications, then Marketing Communications

    • Jul 1984 - Aug 1986

    Publisher, Commodore Magazine. and manager of the licensing & royalty arrangements on Commodore-generated content (Commodore C-64 Programmer's Guide), while also managing its CompuServe, users group, and customer-support operations, before being promoted to Director of Marketing Communic...

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  Software Digest

  • Associate Publisher

    • 1983 - 1984

    Opportunity to work with Joe Segel -- of Franklin Mint and later QVC fame -- to start up a new subscription-based publication that tested and rated emerging PC software ...

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  Swann Oil

  • Editor, Energy Digest; Associate Publisher, Cygnet Communications

    • 1975 - 1983

    Wrote & edited a major energy policy, legislation, and technologies analysis newsletter delivered biweekly to 10,000 key industrial energy buyers.Later -- as part of Cygnet -- helped negotiate the acquisition and consolidation of four city & regional magazines, the building and staffing o...