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Bob Kennedy is a seasoned finance professional with over 25 years of experience in financial services, investments, and product management. He has held various leadership positions at top firms, including Director of Relationship Development at FUSE Research Network and Head of Intermediary Marketing at State Street Global Advisors. Kennedy has also worked as a Senior Vice President at Financial Research Corporation (FRC) and General Director at John Hancock Funds.

Experience

  • FUSE Research Network
    • Greater Boston Area
    • Director of Relationship Development
      • Aug 2015 - Present
      • Greater Boston Area

      Providing client engagement and customized decision support for FUSE clients.

    • Head of Intermediary Marketing
      • Jun 2010 - Jul 2015

      Responsible for North American marketing of SPDR ETFs, as well as SSGA mutual funds

    • Distribution Consultant
      • 2008 - Jun 2010

      Developed sales and product management benchmarking study, as well as authored research briefs and topical industry commentary for start-up distribution research firm.

    • Director, Product Strategy
      • Jul 2006 - Aug 2008

      * Directed product strategy for all existing and developing, retail and institutional, products of $400B Asset Manager.* Lead product development, sub-advisory management, and product analyst teams.

    • Senior Vice President
      • May 1998 - Jul 2006

      * Responsible for all sales execution, marketing programs, and strategic consulting provided to asset manager clients of FRC affiliate; BISYS Distribution Solutions.* Consulted to FRC clients re: investment product and distribution strategic planning.

    • General Director
      • Sep 1990 - Apr 1998

      * Managed all aspects of product marketing and development for retail products, including 39 open-end mutual funds.* Developed product launches, as well as successful product/brand extensions.

Education

  • 1984 - 1986
    Boston College Carroll School of Management
  • 1977 - 1981
    University of Notre Dame
  • St Georges College Weybridge

Suggested Services

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Industry Focus. “Financial Services”

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