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Bob Hrtanek

Marketing Communications Manager, Powertrain Systems at Delphi
Intro Book
Seasoned marketing communications expert with 33 years of experience in automotive and advertising industries.
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Location
Grosse Pointe, Michigan, United States, US
Skills
  • Internal Communications
  • Marketing Communications
  • Direct Marketing
  • Copywriting
  • Advertising
  • Show all
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Bio

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Bob Hrtanek is a seasoned marketing communications professional with 33 years of experience in automotive and advertising industries. He has managed global systems and component marketing initiatives, led teams as Vice President and Account Supervisor, and crafted compelling copy for top brands like Chevrolet and Ford. With a degree in Advertising from Michigan State University, Bob has honed his skills in internal communications, marketing strategy, media relations, and brand management.

Experience

  • Delphi
    • Marketing Communications Manager, Powertrain Systems
      • Jun 1991 - Present

      External communications to support global systems and component marketing initiatives for one of the world's largest automotive suppliers.

  • Campbell-Ewald
    • Vice President, Account Supervisor
      • Jan 1983 - May 1991

      Account Responsibilities: Chevrolet Car, Delco Electronics, AC-Delco, AC Rochester, Delco Products, Delco Remy, GM Automotive Components Group, Libbery-Owens-Ford, Traffic Safety Association of Macomb County

  • J. Walter Thompson, USA
    • Account Supervisor/Account Representative
      • Jun 1973 - Dec 1982

      Account Supervisor (Detroit): Ford Division Car. Account Representative (Washington, D.C.): United States Marine Corps Recruitment Advertising, American Revolution Bicentennial Administration

  • National Economic Stabilization Program (U.S. Deptartment of Treasury)
    • Writer/Editor, Press Information Coordinator
      • Jan 1972 - Jun 1973

      Employee communications writier/editor. External communications for media and Congressional affairs.

Education

  • 1967 - 1971
    Michigan State University
    B.A., Advertising

Suggested Services

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Industry Focus. “Automotive”

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